23E76050 - Creativity in Marketing, Lecture, 1.11.2021-8.12.2021

10-Minute Video Guidelines

Grading of Presentation:

• “Selling” the solution to the audience                               40%
• Brief introduction of the brand/product
• First laying out the overarching idea
• Brief description of the creative process that led to the transmedia plan
• Exemplifying the story through examples and how the story unfolds
• Showing the details of the implementation, how the creative idea would work

• General presentation considerations                                 30%
• Logical order, easy to follow
• The video is engaging and captivating
• Visual aids (slides, examples, other artifacts) are of high quality and enhance the presentation experience
• Transitions between topics are fluid, good tempo, the presentation spends just the right amount of time with each topic
• Time management! (strict 10-minute deadline)
• Possible extra points for innovative presentation “gimmicks” that work in your favor

• Peer rankings from other groups                                       30%
• The team with the average highest rating gets the full 30%, everybody else in relation to that score