42E00301 - CEMS Global Management Practice, Lecture, 28.2.2022-6.4.2022

In this individual assignment, your task is to read the article: Hatch, M. J., Schultz, M., & Skov, A.-M. (2015). Organizational identity and culture in the context of managed change: Transformation in the Carlsberg Group, 2009–2013. Academy of Management Discoveries, 1(1), 58–90; and answer the following question:

If you were an employee working for one of Carlsberg’s breweries abroad, how would you respond to the new organizational identity initiative driven by headquarters in Denmark and why?

You should apply the critical perspective presented by Romani et al. (2014) discussed in session 2 and 6. In addition to course materials, you can also draw on your own work experiences and other material you consider relevant.

Format: 2–3 pages (font: 12pt Times New Roman; line spacing: 1,5) plus references. If you prefer to prepare a video that is also possible.

Deadline: Upload to the submission box in MyCourses by the end of Sunday, April 10.

Friendly tip: Use your imagination and be creative in your analysis and approach to this task! This assignment is an opportunity to approach leadership issues from the perspective of front-line employees whose voices are too seldom heard in our classes.