MARK-E0010 - Technology-driven Service Strategy, Lecture, 9.1.2023-26.2.2023

Idea:

Learning reflection: mind map & video/audio (10 %, 0-10 points)

Reflect on your learning from the thematic package 1. Summarize in 1-2 sentences, what do you think was the key message of the package? Then prepare a digital mind map, in which you place your summary in the center of the pattern. Enrich your mind map by answering the following questions.  

1. Name two important and central issues you learned. Describe in your own words, how you understand these issues. Did what you learned support your understanding of these issues you indicated so far, or did your perception change, if so, how? Do you disagree with some of the ideas presented to you? 

2. Reflect on your own experience – How do these concepts appear in / relate to your own life?

3. How do you think the ideas you named in the question 1 relate to the whole of marketing and managing services? 

4. How important and timing do you think these issues are to service businesses and service managers today and in the future? Why?

You may link to your thoughts to your own experience or to e.g., social, environmental, firm or industry specific issues based on your own interests. Or, if you think these issues are not relevant to service managers and service industry, argue and justify. Throughout the assignment, remember to justify and illustrate your arguments.

Format and timeline:

Prepare a digital mind map (one template) using 10-50 items. As items, you might use for example graphical illustrations, key words, quotes, photos or short phrases. You may build your mind map in whatever way you see fit. However, avoid using long sentences. There is no single way to do the mind map, but you are encouraged to be creative.

As a tool, you are suggested to use Miro, but using any other digital mind mapping app, tool or software is equally fine. (Instructions to use Miro you’ll find: https://help.miro.com/)

Prepare also a videotaped presentation, in which you explain your mind map (i.e., the narrative represents your voice-recorded answers to the questions). In addition to the mind map, you are not expected to include any additional visual content to your video. Also, plain voice audio record (and the mind map as separate file) is sufficient, if you can make sure that your audience can follow your narrative. The maximal total presentation time is 5 minutes.

The task is designed as an individual work.