MNGT-E2009 - International Strategy, Lecture, 6.9.2022-13.10.2022

The final course report is an internationalization case analysis. In the report you should make a recommendation on an internationalization activity in the following way. Team Finland has collected market opportunities from across the world on their webpage www.marketopportunities.fi. You should browse through the various Sales leads and Business opportunities and pick one of them. Then you should select a company that you think could take benefit of this opportunity. This can be any Finnish or foreign company you can identify, but it should not be from the country where the sales lead or business opportunity is located.

In your report you should describe the business opportunity, explain its potential, and make a proposal on how the company should respond to this opportunity. Among other things, you should propose a suitable internationalization mode, explain what other options there would be, and argue why the company should choose this entry mode. Based on what you have learned during the course, you should sketch an action plan using your selected entry mode. Explain what else the company should take into account in order to grasp the opportunity and execute it well. Alternatively, if you have your own business or business idea, you can use that instead of the Team Finland opportunity. In this case, please clear the idea with Perttu in advance.

The report should be written in business style, be brief and concise in your conclusions and arguments. While no academic referencing is required, do not be discouraged to refer to, and reference, relevant academic theories where applicable.

Format: Written report between 4–5 pages long in 12 point font with 1.5 spacing.

Deadline: The report must be uploaded to the assignment submission box in MyCourses by midnight (before 23:59) on the submission day (October 20, 2022). 

Evaluation: Maximum number of points for the report is 25.