26E00800 - Global Marketing Management, 08.01.2019-15.02.2019
This course space end date is set to 15.02.2019 Search Courses: 26E00800
25.1.2019
Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global Brands Compete, Harvard Business Review, September, 2004
https://s3.amazonaws.com/academia.edu.documents/30346923/How_global_brands_compete.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1548874318&Signature=o17wxdNPFmNExztTf08urDAIF2M%3D&response-content-disposition=inline%3B%20filename%3DHBR.pdf