MUO-E8012 - Design for Government, 26.02.2019-21.05.2019
This course space end date is set to 21.05.2019 Search Courses: MUO-E8012
Assignment 3 - Intervention perspective
Now that you have reached some conclusions and identified a direction based on your research (A1 and A2), now you will start to turn insights into ideas and to develop specific proposals.Taneli Heinonen will walk you through revising your analysis, Nuria Solsana will guide you in designerly ideation methods, and Seungho Lee will walk you through a ‘Behavioural Insights’ workshop to help you ideate outside of your comfort zone. From now on, continue and drive your teamwork towards sharpening your focus and your proposal, this should be ready on 7 May for the start of the block A4.
A3 starts Tues 16 Apr to 6 May
In A3 you will:
Develop INSIGHTS from your research and turn these into IDEAS.
Sharpen your ideas in relation to the BEHAVIORAL CHANGE for which you intend to design.
Develop and decide upon your PROPOSAL for intervention - craft a short pitch.
INSIGHTS and IDEATION
16 Apr
During the ideation workshop, you will be guided to synthesise your research insights into creative ideas. You will be given directions in how to generate and explore ideas from different angles and to prioritize ideas developed by your team. For example, start to consider how incremental or radical your proposal may be, whether it is likely to be a tool/product, process/service or organisational program/strategy. Come prepared with your fieldwork conclusions and insights, affinity diagram and systems map, to help you recall your findings so far.In class and independently, revise complete your affinity diagram, try and develop ideation within your team. From now on, continue and drive your teamwork towards sharpening your idea(s) and developing your proposal. From this point in the course, any further research (observations, interviews or stakeholder interaction) should be aimed at developing your ideas, ie. for purposes of co-creation or validation.
Review/revise your teamwork plan for the second half of the course – improve your processes for leadership, delegation, speaking/listening, and decision-making according to your planned ideation work. Review your learnings from how you have used your time up until now – remember that one learning outcome is to be effective within the course workload (and not overwork!). Remember the research phase of the course is finished - any additional client or site visits or interviews should be considered carefully in your timeplan and for specific purposes only (f.ex. validating/specifying your focus/idea). Welcome to take contact anytime with your client, as usual.
In summary - starting in class and until 23 Apr, you should:
- RESEARCH INSIGHTS > DESIGN DRIVERS revise/consolidate affinity diagram to clarify the insight(s) and design driver(s) - see Taneli's instructive slides ; recommended workload maximum 1/2 to 1 day
- DESIGN DRIVERS > IDEAS discuss and try-out various ideation ideas - see Nuria's presentation and exercise ; this is the main work for you until 23 Apr ; bring your ideas to class
- PROJECT PLAN revisit your project plan from a practical point of view, consider scheduling, roles and workloads for Per IV and A3.
18 Apr extra tutorial slots available for all groups 13:00-16:45 with Taneli, focus on consolidating your research and affinity diagrams, ie. deriving research Insights and articulating Design Drivers.
23 Apr
'Behavioral insight' lecture, workshop and ethics with Seungho Lee.
Before class with Seungho Lee on 23 Apr,
Read Thaler & Sunstein (2012) 'Choice Architecture' (attached below)
Listen (all available for download, see below)
Those with even number of vowels in their names, listen to:
Planet Money (October 2 2015) episode 655 Pay Patients, Save Money
Freakonomics Radio (February 2 2012) Save Me From Myself
Those with odd number of vowels in their names, listen to:
Planet Money (November 20 2015) Episode 664 The Great Inflation
Planet Money (December 2 2015) Episode 216 How Four Drinking Buddies Saved Brazil
During 'Behavioural Insight' workshop, you will be guided to operationalise behavioural economics principles (Kahneman and Tversky, 1979; Kahneman, 2011; ) as 'Nudge' (Sunstein and Thaler, 2008; UK B.I.T., 2010), which might offer some approaches and examples for non-conventional design interventions. Through it, you will learn (1) the concept of 'choice architecture' (2) to critically assess problematic 'nudges' (3) to build appropriate frames for your nudges and connect them to your systems analysis. We will also have a chance to reflect upon the efficacy and ethics of behavioural insight.
Link to Seungho's slides:
https://www.dropbox.com/s/wi8nrdl53oran4v/23.4.2019-Behaviour-Seungho-Lee-small.pdf?dl=0
And here you can find all the articles:
https://www.dropbox.com/sh/gqvzw7sb71uyu7e/AACDnfdxZ6a3pNGbG8s3CyCQa?dl=0
PROPOSAL
Between class on 23 Apr and 30 Apr
Narrow your ideation process and ideas towards your sharp idea.
LOG2 due on 30 Apr.
30 Apr
Tutorials with Ramia, Taneli, Anni and Riina to articulate and sharpen your proposal. We will discuss: What 'problem' does your proposal address? Where is this problem evident in research gathered in the first half of the course? What is the 'level' (tool/product, process/service or organization/strategy) and 'scope' (incremental/radical) of your proposal? How best to communicate your proposal? We will also revisit your teamwork plan in preparation for the final push - in preparation, review teamwork for A4 so far, look at remaining work including Final Steps, Show and Report, update your teamwork plan and bring this to discuss!
Prepare your '3-minute story' for presentation within tutorials at the start of A4 on 7 May.