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MLI26C681 - International Business to Business Marketing, Lectures, 25.7.2022-12.8.2022
This course space end date is set to 12.08.2022
Search Courses: MLI26C681
Syllabus
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mli26c6...
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Course Materials
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Mini-Cases
1. B2B Snapshot 1.1 Air Products.png
2. B2B Scenario 2.1 Broken Glass.png
3. B2B Scenario 3.1 Dealing with Power Asymmetry.png
4. B2B Scenario 4.1 A Trip to Varishta.png
5. B2B Scenario 5.1 What Should Dan McIntosh do Next?.png
6. B2B Snapshot 6.2 The Devil is in the Detail.png
7. B2B Snapshot 8.3 Up Close and Personal.png
8. B2B Scenario 9.1 Barbara Learns about Customer Portfolio Analysis.png
9. B2B Scenario 11.1 Hungry Caterpillar.png
PowerPoint Slides
xB2B5e slides ch1 SS.pptx
xB2B5e slides ch2 SS.pptx
xB2B5e slides ch3 SS.pptx
xB2B5e slides ch4 SS.pptx
xB2B5e slides ch5 SS.pptx
xB2B5e slides ch6 SS.pptx
xB2B5e slides ch7 SS.pptx
xB2B5e slides ch8 SS.pptx
xB2B5e slides ch9 SS.pptx
xB2B5e slides ch10 SS.pptx
xB2B5e slides ch11 SS.pptx
xB2B5e Slides ch12 SS.pptx
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