MLI26C730 - Consumer Culture, Lecture, 10.6.2024-28.6.2024

Topic outline

• Select topic General

  General
  • Select activity Announcements

    

    Announcements Forum
  • Select activity Detailed Syllabus

    

    Detailed Syllabus Folder
  • Select activity Readings

    

    Readings Folder
  • Select activity Session 1: Introduction

    

    Session 1: Introduction Folder

    In this session I will introduce the module, provide a general overview and explain the assessment. Then we will address the Domain of Consumption and have some discussion around whether consumption is a force for good or evil.

  • Select activity Session 2: The Nature of Culture

    

    Session 2: The Nature of Culture Folder

    In this session we will begin to appreciate culture as comprised of blueprints for action and for understanding that shape the activities of members. We will also look at what it means to suggest that there is a Consumer Culture.

  • Select activity Session 3

    

    Session 3 Folder

    In this session we will address the four key research streams within Consumer Culture Theory

  • Select activity Session 4: Three Metaphors of the Consumer

    

    Session 4: Three Metaphors of the Consumer Folder

    In this session we will address the consumer from the perspective of three different metaphors. Each metaphor sheds light on some characteristic of the consumer while hiding others.

  • Select activity Session 5: Cultural Meaning & Meaning Transfer

    

    Session 5: Cultural Meaning & Meaning Transfer Folder

    In this session we look at how meaning is transferred to products, services, ideas and experiences

  • Select activity Assignment 1: Significant Object Essay

    

    Assignment 1: Significant Object Essay
  • Select activity Session 6: Researching Consumer Culture

    

    Session 6: Researching Consumer Culture Folder

    In this session we will address the role of ethnographic approaches in researching culture. We begin to understand culture by observing and participating in it.

  • Select activity Assignment 3 Groups

    

    Assignment 3 Groups File PDF
  • Select activity The Consumer As Identity Seeker

    

    The Consumer As Identity Seeker Folder

    In this session we will explore the issue of identity, understanding it in three ways: ascribed identity, achieved identity, and the identity project.

  • Select activity Session 8: The Consumer As Culture Producer

    

    Session 8: The Consumer As Culture Producer Folder

    In this session we will look at how consumers go about forming their own communities in society using consumption as a fulcrum for their interaction.

  • Select activity Session 9: The Consumer As Enactor of Social Roles

    

    Session 9: The Consumer As Enactor of Social Roles Folder

    In this session we will dress how consumption is used to express and remake sociological categories like class, gender, ethnicity and so on.

  • Select activity Assignment 2: Experiential Essay

    

    Assignment 2: Experiential Essay
  • Select activity Session 10: Consumers As Interpretive Agents

    

    Session 10: Consumers As Interpretive Agents Folder

    In this session we will look at questions of ideology in marketing and consumer research.

  • Select activity Session 11

    

    Session 11 Folder

    In this session we continue our discussion around how we might research culture and also how we might begin to engage in a multisensory way.

  • Select activity Session 12: The Embodied Consumer

    

    Session 12: The Embodied Consumer Folder

    In this session we will look at notions of the body as natural, socially constructed, and lived.

  • Select activity Readings For Assignment 3

    

    Readings For Assignment 3 Folder
  • Select activity Session 13: Cultural ~Strategy

    

    Session 13: Cultural ~Strategy Folder
  • Select activity Assignment 3: Consumption in the Movies

    

    Assignment 3: Consumption in the Movies

    Working in groups (4 members per group) you are required to choose a movie with significant coverage of, or commentary on, Consumer Culture. In class, groups will ‘perform’ an excerpt from the movie (3-5 minutes) and delver a 10-minute presentation (with a printout of all slides) offering a critical analysis of the movie with respect to consumption issues. This presentation should be accompanied by a 6-page critical paper (plus references).