23E28000 - Consumer Culture, Lecture, 5.9.2023-12.10.2023

Topic outline

• Select topic Welcome to Consumer Culture Course !

  Welcome to Consumer Culture Course !
  This master's level course will look at marketing from sociology, social psychology, and cultural anthropology perspectives. In this 12-session course, we will look at the four spokes of consumer culture theory professed by Eric Arnould and Craig Thomson. 

  Upon completion of this course, students will be familiar with the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. Students will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism, and consumer society.

  • Select activity Announcements

    

    Announcements Forum
  • Select activity Final Course Syllabus Updated Aug 2023

    Not available unless: You are a(n) Student

    

    Final Course Syllabus Updated Aug 2023 File PDF
  • Select activity Reading allotments for Groups

    Not available unless: You are a(n) Student

    

    Reading allotments for Groups File PDF
  • Select activity Student Group list

    Not available unless: You are a(n) Student

    

    Student Group list File PDF