26E04350 - Business Model Design, Lecture, 9.1.2024-15.2.2024

MODULE 4 - RESILIENCE AND ADAPTABILITY IN BUSINESS MODELS

Week 6: 5.2.-11.2.2024

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• Themes: Uncertainty and business models; How to ensure that your business models are resilient; How to design for continuous development and adaptation in an uncertain world (e.g., applying business agility)
• Learning objectives: Comparing "traditional" efficiency-oriented approach to business models to resilient approach; Applying stress-tests to your business designs

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TUESDAY 6.2.2024

MANDATORY READINGS (NOTE: if you struggle downloading these articles from HBR, scroll down to the bottom of this page)

• https://hbr.org/2020/07/a-guide-to-building-a-more-resilient-business AND
  
• EITHER https://hbr.org/2017/02/how-spotify-balances-employee-autonomy-and-accountability OR https://hbr.org/2015/06/the-self-tuning-enterprise (you can select)

If you struggle with HBR access, here are direct links to the PDFs (only for use in this course):

https://www.dropbox.com/s/mwvop1v5ybrjtye/A%20Guide%20to%20Building%20a%20More%20Resilient%20Business.pdf?dl=0

https://www.dropbox.com/s/7zf1qlsdiqkv1b1/How%20Spotify%20Balances%20Employee%20Autonomy%20and%20Accountability.pdf?dl=0

https://www.dropbox.com/s/9pa91lhwijitl5a/The%20Self-Tuning%20Enterprise.pdf?dl=0

Notes: The first HBR article emphasizes the relevance of putting resilience first in your business models. It may sound trivial (especially now that we are all aware of the massive impact of the Covid-19 pandemic), but the mindset change from efficiency-first to resilience-first is not easy!

Select also one of the two other HBR articles!

• Slides
• Lecture recording: https://aalto.cloud.panopto.eu/Panopto/Pages/Viewer.aspx?id=eada0a22-c589-41b5-99c9-b10e00c54bc7
  

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THURSDAY 8.2.2024

MANDATORY READING

• Haaker, T., Bouwman, H., Janssen, W., & de Reuver, M. (2017). Business model stress testing: A practical approach to test the robustness of a business model. Futures, 89, 14-25

Notes: Resilience cannot be analyzed without taking a Futures thinking perspective. This interesting article shows a practical method to stress test your business model designs! Please read this article as we are using a similar method in our workshop.

Thursday materials and recordings

• Thursday's Miro board:

• Instruction video: https://www.dropbox.com/s/yfuhl8vjf5fget3/businessmodeldesign2020_workshop3_instructions.mov?dl=0
  

• Thursday workshop cases and H01 Group, H02 Group, H03 Group