MLI26C681 - International Business to Business Marketing, Lecture, 29.7.2024-16.8.2024
This course space end date is set to 16.08.2024 Search Courses: MLI26C681
Session 3: July 31, 9-12
Completion requirements
Topics:
Inter-Firm Relationships and Networks Mini-Case Discussion: B2B Scenario 3.1 Dealing with Power Asymmetry Responsible Business to Business Strategy Mini-Case Discussion: B2B Scenario 4.1 A Trip to Varishta |
Assignments:
Read textbook Chapter 3 including B2B Scenario 3.1 Dealing with Power Asymmetry
Read textbook Chapter 4 including B2B Scenario 4.1 A Trip to Varishta
Last modified: Sunday, 7 July 2024, 7:06 AM