Topics:

Researching Business to Business Markets

Mini-Case Discussion: B2B Scenario 5.1 What Should Dan Mcintosh Do Next?

Business market segmentation

Mini-Case Discussion: B2B Snapshot 6.2 The Devil Is In The Detail

Assignments:

Read textbook Chapter 5 including B2B Scenario 5.1 What Should Dan Mcintosh Do Next?

Read textbook Chapter 6 including B2B Snapshot 6.2 The Devil Is In The Detail


Last modified: Friday, 2 August 2024, 1:12 PM