Lecture: Course intro - Jan 8, 2019, 09:15 - 12:00

What do you want to do learn?

Read the articles and watch the videos listed below. Active reading (taking notes as you read) is recommended. 

NOTE: HBR allows 3 free articles,so do not stray away to read other great stuff on HBR before you have read all the articles listed below.

Understanding the customer

Read the following article by Clayton Christensen & al: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done


If you look at yourself and why you have chosen to participate in the course, what is your “Job to be done”, ie what it is that you want to achieve by participating?

Understanding value

A key element of entrepreneurship is to create value for your customers, users and other stakeholders. Read these articles:

Almkvist & al. https://hbr.org/2016/09/the-elements-of-value

Jon Schlossberg https://schloss.quora.com/Design-doesnt-deserve-a-seat-at-the-table


Again, thinking about yourself and your reasons to join the course, what value do you expect to get for yourself? What value would you like to produce for others (call them “customers”) once you have completed this course?

Once you have read/watched all the material, record a 1 minute video in which you tell what you would like to learn in the course, ie what kind of value you would like the course to create for you!

Last modified: Tuesday, 8 January 2019, 1:52 PM