Market research I - Feb 28, 14:15 - 16:00

Basics of market sizing Total Available Market (also Addressable). Key take-away: Top-down market estimation from aggregate market data is "worse than useless" : https://youtu.be/_TgVjdxAcf4 , 7 min

When you try to estimate the market potential, there are a number of different ways in which to measure and evaluate your business. For this, companies use something called "metrics" ie data about the operations that can be measured and tracked. Here are some metrics to give you an idea about what type of numbers you could look for.

https://a16z.com/2015/08/21/16-metrics/

https://a16z.com/2015/09/23/16-more-metrics/

Finally, here are 4 online tools that you can help gauge and compare interest for different things:   , 7 min

Last modified: Tuesday, 5 March 2019, 10:31 AM