Fill this form by Sunday 20.9. 23:55: https://forms.gle/93qZtusDFgwS4JfS9

We will do the distribution during Monday 21st. Expect to be contacted by the staff of your course version shortly after that.


Course versions:

Here's information on the different course versions, to the level of detail and accuracy possible at this moment. Details are therefore subject to change.


Madrid (led) course: Madrid & Aalto students

  • Period: 22.9 –  appr. 31.1.2021
  • October working on individual assignment (only)
  • Final presentations in (at the end of…) January, 2020
  • DL for the individual assignment: 28.10.2020
  • DL for the group assignment: By the end of January, 2021;

Cases: 

    • RGA RE - Exploitation of open source data tools:
      • Go-to market / business model development/analysis for data & AI tool analysing data from open sources for use in life insurance industry
    • NOVO NORDISK - Obesity Digital Healthcare Landscape assessment:
      • Go-to-market analysis for digital healthcare solution for obesity
    • LURTIS - Artificial Intelligence in Real Estate sector:
      • Go-to market / business model development/analysis for AI supported tools in assisted design of buildings and risk/value analysis of construction projects
    • IECISA a GFI - Mobility as a Service (MaaS) in Europe:
      • Go-to market / business model development/analysis for a MaaS service in Europe

Trento (led) course:  Trento & Aalto students

  • Period: 15.9.2020  –  appr. 31.1.2021
  • Midterm presentations: beginning of Dec, 2020 (or later)
  • DL for the individual assignment: beginning of Dec, 2020
  • DL for the group assignment and final presentations: By the end of January, 2021
  • Lectures: Tuesdays 11:30-13:30 CET, Thursdays 14:30-16:30 CET

Cases: 

    • ABSTRACT: 
      • Market research for go-to-market growth opportunities for AI, demand-prediction, supply-optimization software
    • ENGINEERING - ECOSYSTEM PLATFORM:
      • PaaS IoT/Data Platform for integration of heterogenous data sources integration, data enrichment, data mashups for decision processes. Value proposition and business model development/positioning for go-to market.
    • ENGINEERING - Smart Winery solution:
      • Value proposition and business model development/positioning for go-to market for Smart Winery 
    • INGENICO - Smart Neighborhood drop-off:
      • Go-to market analysis, value proposition analysis for new delivery option for home delivery

    • PMEX (Private market exchange):
      • Go-to market analysis for a service enabling selling and buying unlisted shares, SaaS solution

    • SANTER REPLY - Diagnosis, Prognosis and Treatment of technological pathology affecting European Cities:
      • Business case and go-to market analysis for non-invasive infrastructure allowing smart monitoring and analysis for the diagnosis and prognosis of technological pathology of the concrete structure
    • ULTRAON - A Business Model SaaS based for UltraOn Startup: 
      • UltraON is developing a solution/product for a faster and pervasive diagnostics that allow effective management of (infectious) lung diseases, in the contexts of early-stage triage and patient risk stratification. Could SaaS be an option for business model for UltraON?


Aalto led course: Aalto & Trento students 

  • Period: 17.9.2020 – appr. 31.1.2021
  • Final presentations: beginning of Dec, 2020
  • DL for the individual assignment: beginning of Dec, 2020
  • DL for the group assignment: By the end of January, 2021

Cases (provisional, confirmed by Thursday next week): 

    • ULTRAON - A Business Model for specialized and optimized hardware for UltraOn Startup: 
      • UltraON is developing a solution/product for a faster and pervasive diagnostics that allow effective management of (infectious) lung diseases, in the contexts of early-stage triage and patient risk stratification. What could a BM be for UltraOn specialized hardware solutions?
    • ULTRAON - A Business Model for embedded firmware for UltraOn Startup: 
      • UltraON is developing a solution/product for a faster and pervasive diagnostics that allow effective management of (infectious) lung diseases, in the contexts of early-stage triage and patient risk stratification. What could a BM be for UltraOn embedded firmware solutions?
    • COPSONIC TECHNOLOGIES - Proximoos: 
      • Go-to market and business model analysis/development for Proximoos, a new marketing solution that allows brands and retailers to engage any customer (via their smartphone) throughout their consumption journey; from the digital point of contact to their physical presence in the store. Ultrasound technology are being used to create engagement areas identified by unique ultrasounds.
    • EZY RD GO - IoT Crowd monitoring, Exit Planning, Event Management:
      • EZY RD GO develops IoT based exit and way-finding solutions to guide large crowds out of events safely (football,  festivals) that use intelligent lights, dynamic real-me feedback of the crowd’s behaviour. The first product will be a  crowd guiding tool for facility and security managers. Go-to-market and business model analysis/development.
    • GIM ROBOTICS  - RoboGuide for visually impaired people:
      • Go-to market / busines model development/analysis for GIM Robotics RoboGuide, a mobile robot to guide visually impaired people (vs a guide dog).



Last modified: Friday, 18 September 2020, 4:33 PM