Topics:

Business-to-Business Markets

Discussion: B2B Snapshot 1.1 Air Products

Marketing Buyer Behavior

Discussion: B2B Scenario 2.1 Broken Glass

Assignments:

Read textbook Chapter 1 including B2B Snapshot 1.1 Air Products

Read textbook Chapter 2 including B2B Scenario 2.1 Broken Glass


Last modified: Tuesday, 14 June 2022, 1:35 AM