MLI26C681 - International Business to Business Marketing, Lectures, 25.7.2022-12.8.2022
This course space end date is set to 12.08.2022 Search Courses: MLI26C681
Session 3: Wednesday July 28, 9:00 - 12: 00
Topics:
Inter-Firm Relationships and Networks
Discussion: B2B Scenario 3.1 Dealing with Power Asymmetry
Responsible Business to Business Strategy
Assignments:
Read textbook Chapter 3 including B2B Scenario 3.1 Dealing with Power Asymmetry
Read textbook Chapter 4 including B2B Scenario 4.1 A Trip to Varishta
Last modified: Tuesday, 14 June 2022, 1:35 AM