23E57000 - Fashion Marketing, 15.04.2019-24.05.2019
This course space end date is set to 24.05.2019 Search Courses: 23E57000
Case: H&M’s Global Supply Chain Management Sustainability: Factories and Fast Fashion
Your written case report should provide adequate responses to the following questions:
1. What industry forces have contributed to the rapid growth and accelerating success of H&M over the past decade?
2. Who benefits most from H&M’s current business
model? How?
3. What are the main challenges or hindrances fast fashion companies such as H&M meet when pursuing towards sustainability (think both environmental and social)?
4. Concentrate now on the social responsibility. Whose role (e.g. multinational corporations, governments or factory owners) is it to ensure that safety standards, working conditions and minimum wages of workers are acceptable? Justify your answer.
5. After the factory collapse H&M announced they will work towards providing living wages by 2018. They have made some progress towards the target. Was this the correct approach for H&M after the catastrophe or would you choose alternative approach to enhance social responsibility issues? Elaborate and explain why.
6. Eyes on the horizon: How can H&M differentiate
itself from the other fast fashion companies and prove that it takes social and
environmental issues seriously in the future? What should H&M do, and what are the possible trade-offs?
Readings
Shen, B. (2014). Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), 6236-6249.
Your written case report should provide adequate responses to the following questions:
1. What industry forces have contributed to the rapid growth and accelerating success of H&M over the past decade?
2. Who benefits most from H&M’s current business
model? How?
3. What are the main challenges or hindrances fast fashion companies such as H&M meet when pursuing towards sustainability (think both environmental and social)?
4. Concentrate now on the social responsibility. Whose role (e.g. multinational corporations, governments or factory owners) is it to ensure that safety standards, working conditions and minimum wages of workers are acceptable? Justify your answer.
5. After the factory collapse H&M announced they will work towards providing living wages by 2018. They have made some progress towards the target. Was this the correct approach for H&M after the catastrophe or would you choose alternative approach to enhance social responsibility issues? Elaborate and explain why.
6. Eyes on the horizon: How can H&M differentiate
itself from the other fast fashion companies and prove that it takes social and
environmental issues seriously in the future? What should H&M do, and what are the possible trade-offs?
Readings
Shen, B. (2014). Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), 6236-6249.
Sorry, no guest users are allowed to access this plugin. Please login.