23E80101 - Qualitative Business Research Methods, Lecture, 13.9.2021-20.10.2021

Even though you will be working in groups, each group member will do an individual interview. You need to record your interview and transcribe it. Remember, the recorded interview should be 30 to 60 minutes in length and that transcription will take you 2-4 times longer than the actual interview.

• You can either use Atlas.ti or a Word document in order to transcribe. But you're requested to submit your assignment in Word format. So make sure to copy paste your transcription into a Word document if you use Atlas.ti desktop. See MyCourses to find the transcription template.

Tips:

• If you choose to do transcription via Atlas.ti desktop, you can also upload your audio file for transcription. We encourage you to do that, so you’ll get familiar with it.
• You can use VLC which is a free software to slow down the audio while transcribing.
• Remember that you’ll import your transcription file to Atlas.ti Web to do your next assignment, Individual Analysis.
• To access Atlas.ti Web, go to your account and click on Atlas.ti Web under “My Invitations” section.
• To download Atlas.ti, please visit this site.
• There are tutorial videos on Youtube if you need to get familiar with Atlas.ti more.

In the transcript, please include the following:

1. A brief introduction of who this person is (you can give them a pseudonym if the topic requires it) and why they were selected for interview
2. Where the interview was conducted and how long it lasted
3. Your brief reflections on how the interview went
• Were you happy with how you interviewed? What was difficult?
• Did something happen that might have affected the interview?
• What would you do differently or how would you change the interview guide?
4. The actual interview transcript itself
• Everything must be transcribed verbatim
• Include pauses (“…”) or other relevant expressions [laughs], [sighs], [pointing at her shirt], [angrily waving hand]

You are expected to manage the interview like a well-trained qualitative researcher. Like in the previous assignment, your grade will depend on how well your interview matches with theorization on good interviewing, which will be covered in class. The assignment is 7.5% is overall grade. The quality of the transcript itself also affects the grade.