23E80101 - Qualitative Business Research Methods, Lecture, 13.9.2021-20.10.2021
This course space end date is set to 20.10.2021 Search Courses: 23E80101
Netnographic Site Search (group deliverable)
The point of this exercise is to identify a potential site for studying consumers in your context. Note that we do not expect you to include netnographic data into the final presentation or report, but you are welcome to include such data if you so wish.
- Identify a source to conduct netnographic research for your group project. Please describe how this site matches criteria list below. (1-2 pages)
- Relevant: It’s relevant to your research focus and questions and provide relevant information.
- Active: There are both recent and regular communications between members.
- Interactive: There are responsive communications between the participants in the group.
- Substantial: It offers various communicators and a lively energized cultural atmosphere.
- Heterogeneous: There are good number of different participants
- Data-rich: It offers data that is detailed or descriptively rich such as links to other resources, images, videos.
- Give more details on your selected site by considering the questions below (1-2 pages)
- What is the software design configuration of the site? How might it influence the social interactions there?
- Who are the site’s most active participants? How can you determine this, through what data or visual cues?
- What roles do people seem to assume on the site?
- Who are the conversation starters?
- Who are the ‘leaders’? How can you identify this? What are some of the most popular topics that are discussed?
- What is the group’s history?
- How is this group connected to other groups? Which other groups are the members connected to?
- What can you learn about the demographics, interests, opinions, and values of the people using the site?
- Are there any specialized types of language or symbols being used? Acronyms or sayings? Shared lingo, slang, or even inside jokes, or memes? What is their meaning and history? What do they indicate about the community?
- Does the community have any common practices, rituals or special activities?
The deliverable itself is a 2-4 page report (12 bullet point font, 1,5-line spacing). Feel free to add examples of screen captures into an Appendix (does not count toward page count).
The point of this exercise is to identify a potential site for studying consumers in your context. Note that we do not expect you to include netnographic data into the final presentation or report, but you are welcome to include such data if you so wish.
- Identify a source to conduct netnographic research for your group project. Please describe how this site matches criteria list below. (1-2 pages)
- Relevant: It’s relevant to your research focus and questions and provide relevant information.
- Active: There are both recent and regular communications between members.
- Interactive: There are responsive communications between the participants in the group.
- Substantial: It offers various communicators and a lively energized cultural atmosphere.
- Heterogeneous: There are good number of different participants
- Data-rich: It offers data that is detailed or descriptively rich such as links to other resources, images, videos.
- Give more details on your selected site by considering the questions below (1-2 pages)
- What is the software design configuration of the site? How might it influence the social interactions there?
- Who are the site’s most active participants? How can you determine this, through what data or visual cues?
- What roles do people seem to assume on the site?
- Who are the conversation starters?
- Who are the ‘leaders’? How can you identify this? What are some of the most popular topics that are discussed?
- What is the group’s history?
- How is this group connected to other groups? Which other groups are the members connected to?
- What can you learn about the demographics, interests, opinions, and values of the people using the site?
- Are there any specialized types of language or symbols being used? Acronyms or sayings? Shared lingo, slang, or even inside jokes, or memes? What is their meaning and history? What do they indicate about the community?
- Does the community have any common practices, rituals or special activities?
The deliverable itself is a 2-4 page report (12 bullet point font, 1,5-line spacing). Feel free to add examples of screen captures into an Appendix (does not count toward page count).
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