TU-E4040 - Opportunity Prototyping D, 08.09.2020-13.10.2020
This course space end date is set to 13.10.2020 Search Courses: TU-E4040
The Facade Pretotyping Technique
IKEA is trolled by a design agency interested in seeing whether consumers would be interested in a new light switch plate. CarsDirect created a "facade" (put up a website) to gauge interest of consumers in buying cars online (without a business or inventory!). The market "research" proved the hypothesis but at a cost (buying 4 cars to fulfil the orders made on the site when it was live). In other words, the feel of a "pop up store without the store"!
And notice that the "troll" putting the product on the shelf is wearing an "IKEA shirt" (without the stripes)
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