Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
At the end of the course, students should be able to:
- describe foundational principles and strategies for branding and identity creation.
- recognize and argue for the position of design in different types of branding processes.
- execute a packaging, surface or typography design project as a part of a broader re-branding process, under supervision.
Credits: 5
Schedule: 11.01.2021 - 22.02.2021
Teacher in charge (valid 01.08.2020-31.07.2022): Hilkka-Maija Fagerlund, Markus Joutsela, Oscar Person
Teacher in charge (applies in this implementation): Hilkka-Maija Fagerlund, Markus Joutsela, Oscar Person
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
The course provides students a platform to learn about branding and identity creation to deepen their expertise about the strategic role design may play in such development processes. Special emphasis is placed on the expressive nature of design and the role of designers in shaping and materializing an identity for a brand.
The course is organized around a re-branding project in which students are challenged to rethink the material touchpoint of a established brand. Students are supported in the project through lectures and workshops. They are also given the opportunity to deepen their design expertise in one of the following areas: (1) packaging and label design, (2) material and surface design and (3) visual identity and typography.
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
The final grade for the course is based on the results of a written exam and a design project which students execute throughout the course. Students need to pass both the exam and the design project in order to receive a final grade for the course.
Students must attend and display active participation in at least 80% of the contact sessions (lectures, workshops and presentations). Participation in the introduction lecture and final presentation is mandatory.
Workload
Valid 01.08.2020-31.07.2022:
2020-2021 (5 cr)
The total workload for the course amounts to 137 hours (I ECTS credits = 27.3 hours).
- Contact teaching 58 hours
- Written exam 3 hours
- Final presentation 4 hours
- Individual and group work 57 hours
- Personal reflection 15 hours
2021-2022 (6 cr)
The total workload for the course amounts to 164 hours (I ECTS credits = 27.3 hours).
- Contact teaching 58 hours
- Written exam 3 hours
- Final presentation 4 hours
- Individual and group work 79 hours
- Personal reflection 20 hours
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
A reading list is provided at the beginning of the course
Prerequisites
Valid 01.08.2020-31.07.2022:
-
- Teacher: Fagerlund Hilkka-Maija
- Teacher: Hakala Hanna
- Teacher: Joutsela Markus
- Teacher: Matsuzaki Ryoji
- Teacher: Paavilainen Heidi
- Teacher: Person Oscar
- Teacher: Salolainen Maarit