DOM-E1026 - Pack-Age, 08.09.2020-11.12.2020

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

On successful completion of this course, students will be able to:
- work in a multidisciplinary project team with a real industry project taking into account the client, product, environment, and the user
- understand how a package can serve different stakeholders in different phases of the product's life cycle
- knows the principles of visual, structural and user-centered packaging design that complies with sustainable development
- evaluate the desirability and feasibility of a packaging solution from different perspectives.
- implement good project working practices and presentations skills.

Credits: 18

Schedule: 08.09.2020 - 11.12.2020

Teacher in charge (valid 01.08.2020-31.07.2022): Markus Joutsela

Teacher in charge (applies in this implementation): Markus Joutsela

Contact information for the course (valid 08.09.2020-21.12.2112):

Teacher in charge: markus.joutsela@aalto.fi

Course assistant: ryoji.matsuzaki@aalto.fi

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • Valid 01.08.2020-31.07.2022:

    The course simulates multidisciplinary design projects common in the industry.
    The focus is on designing future packaging concepts and prototypes based on a client brief. Project work is supported by theme lectures, workshops, and excursions, as well as independent and supervised group work. The course ends in with a Pack-Age Gala in which the students will present their proof-of-concept prototypes to the audience.

    The main teaching themes are:
    - Visual communication design and user experience
    - Material technology and packaging engineering
    - Sustainable design and systems
    - Branding and consumer understanding
    - Package development, structures and model making.

    By applying to the course, student acknowledges that they will be working with a real client project. The project teams will be created based on the applicants' skills, backgrounds, and interests before the course starts.

    Teaching is based on collaboration between different teachers and schools, and industry. Utilizing competence and cooperation networks makes it possible to offer a more comprehensive approach to teaching and learning to work with packaging design challenges.

    The course is taught in collaboration between different schools: Aalto ARTS, Aalto BIZ, Aalto CHEM, Helsinki University and LAB. Pack-Age is organised by the Aalto ARTS Master's Degree Programme in Visual Communication Design.

Assessment Methods and Criteria

  • Valid 01.08.2020-31.07.2022:

    Teamwork, presentations, prototypes and project report are evaluated 

Workload

  • Valid 01.08.2020-31.07.2022:

    Total workload 480h of which independent and group work 290h. Lectures, workshops visits and excursions 100h, exercises 50h, mid and final critiques and presentations 40h.

DETAILS

Study Material

  • Valid 01.08.2020-31.07.2022:

    Recommended literature:

    Silva & Dupuis 2008. Package Design Workbook: The Art and Science of Successful Packaging. Rockport Publishing.
    Jackson 2012. Structural Packaging: Design Your Own Boxes and 3D Forms. Laurence King Publishing.
    Ambrose & Harris 2011. Packaging the Brand – The Relationship Between Packaging Design and Brand Identity. AVA Publishing.
    Boylston 2009. Designing Sustainable Packaging. Laurence King Publishing.
    Järvi-Kääriäinen & Ollila 2007. Toimiva Pakkaus. Pakkaustutkimus PTR.

Prerequisites

  • Valid 01.08.2020-31.07.2022:

    Students apply to Pack-Age by sending a motivation letter

SDG: Sustainable Development Goals

    12 Responsible Production and Consumption

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof