23E80102 - Quantitative Business Research Methods, Lecture, 9.11.2021-18.11.2021

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Upon completion of the course students will be able to carry out quantitative empirical research. More specifically, they will be able to:

  • Define research problems and research designs
  • Understand the role of theory and concepts in empirical research
  • Choose appropriate samples and empirical material for particular research problems
  • Analyze empirical material
  • Report empirical research
  • Define appropriate evaluative criteria for empirical research

Credits: 6

Schedule: 09.11.2021 - 18.11.2021

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Sami Kajalo

Contact information for the course (applies in this implementation):

sami.kajalo@aalto.fi

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course introduces student to quantitative methods in business research, e.g.:

    • IBM SPSS software, transfer of quantitative data, basic computations and output generation
    • Cross tabulations and testing of statistical significance with Chi-square test
    • T-tests and analysis of variance (ANOVA)
    • Factor analysis
    • Cluster analysis
    • Regression analysis
    • Structural equation models
    • Construction of a research plan (for students doing quantitative research for their Master s Thesis)

Assessment Methods and Criteria

  • valid for whole curriculum period:

    • Obligatory learning exercises (50%)
    • Exam (50%)

  • applies in this implementation

    Course practicalities will be presented in Zoom session when course begins and published on this website.

    The course will be 100% online course (you do not need to visit the campus or be in Finland).

    There will be no compulsory attendance in Zoom sessions.



Workload

  • valid for whole curriculum period:

    6 credits, 160 hours:

    1. Lectures (20h)
    2. Individual work (50h)
    3. Independent learning (86h)
    4. Exam (4h)

DETAILS

Study Material

  • valid for whole curriculum period:

    Coursebook: Malhotra, N.K., Birks, D.F. and Nunan, D. (2017). Marketing Research: An Applied Approach, 5. Edition, Pearson, ISBN-10: 1292103124, ISBN-13: 9781292103129, obligatory, Chapters 1-5 and 10-30. (Availability)

    Course slides and articles provided by the lecturer

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    The number of students admitted to the course is restricted to 35. Priority is given to Aalto students studying in MSc Program of Marketing.

    Teaching Period:

    2020-2021 Autumn II

    ,Spring IV

    2021-2022 Autumn II

    ,Spring IV

    Course Homepage: https://mycourses.aalto.fi/course/search.php?search=23E80102

    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu (sisu.aalto.fi) instead of WebOodi.

    Registration via WedOodi. Check registration time in WebOodi.

  • applies in this implementation

    Course practicalities will be presented in Zoom session when course begins and published on this website.

    The course will be 100% online course (you do not need to visit the campus or be in Finland).

    There will be no compulsory attendance in Zoom sessions.


Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof