Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Student understands the role of international fashion communication and challenges of visual communication in fashion business, fashion journalism and media. Knowledge and improved skills in writing, visual communication and digital media.

Credits: 5

Schedule: 20.04.2022 - 25.05.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Annamari Vänskä

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Student learns skills and strategies within the fashion communication and study basics e.g. in fashion journalism and fashion photography for different audiences, media and markets. Studies from traditional practitioners to new platforms.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Attendance: 80 % required

    Grading scale: 0-5

  • valid for whole curriculum period:

    135 h

    • Lectures, seminars: 25 h
    • Independent work: 25 h
    • Own reflection: 85 h


Study Material
  • valid for whole curriculum period:

    A reading package will be dowloaded on the courses s MyCourses-course website.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Students of Fashion, Clothing and Textile Design and of Fashion Management Minor are in priority. Max 20 students.

    Teaching Period:

    2020-2021 V

    2021-2022 V

    Course Homepage:

    Registration for Courses: Sisu replaces Oodi on 9 August, 2021. Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture:

    In WebOodi