Topic outline

  • Welcome to Fashion Communication -course!

    Not available unless any of:
    • You are a(n) Teacher
    • You are a(n) Teacher (MC)
    • You are a(n) Student

    In this course, you will learn how fashion is communicated and how fashion communicates. 

    The course is divided into different themes, which will shed light on the key aspects of fashion communication. The course comprises six online sessions and independent work.

     

    Course deliverables

    To pass the course, you will do four kinds of assignments:

    1. Attend online lectures

    2. Read and discuss articles

    3. Write reaction papers on articles

    4. Write a reflection essay



    FORMAT OF THE COURSE AND EACH CLASS

    The course is taught online. You will join the lectures every week through Zoom. Please find the Zoom-link at the bottom of this page. 

    The course consists of six lectures, seminar discussions, and independent work on the assignments.



    PASSING THE COURSE

    1. Attending online lectures (maximum 1 absence)

    2. Writing reaction papers before each lecture (submit each Tuesday by 2 PM)

    3. Writing the reflection essay by the deadline (Monday, 30 May 2022)


    REACTION PAPERS

    Assigned texts are read before each class. Each student will write a reaction paper on the readings of each class. In the reaction paper, the student should present and reflect on one real-life case that illustrates the read topic(s). The reaction papers should include one or several pictures of the case. Reaction papers are returned each Tuesday by 2 pm in the folder "Reaction papers" designated for each class.

    Reading assigned texts and writing reaction papers is important for the discussions as well as for writing the final essay.

    The length of the reaction paper is max. 1 page of text (font size 12 with 1,5 spacing) and 1 page for picture(s). Please read the Instructions for writing the reaction paper.

     

    REFLECTION ESSAY

    Each student will write an essay on the whole course. The essay should reflect on the learnings of the course from the perspective of your future MA thesis or practice in your field. Which articles/lectures/topics were the most relevant? How might you utilize the learnings in your future work? Reflect on a minimum of 3 read articles, 1 lecture, and 1 relevant article or book that you find independently. You may also use the additional readings in the essay.

    The length of the essay is 5–6 pages (font size 12 with 1,5 spacing) + references and images. Remember to cite the articles properly in the text and the reference list. We are using Chicago Author-Date referencing style in this course. Please find the citation guidelines here: https://www.chicagomanualofstyle.org/tools_citationguide/citation-guide-2.html. Also, remember to cite images in the text and write captions to them. Please read the Instructions for writing the essay.

    The essays are returned in the folder "Reflection Essay". The deadline for returning the essay is Monday 30 May.

     

    GRADING CRITERIA

    Assessment is based on a criterion-referenced scale of 1–5.

    The following summary presents the criteria that apply to different grades. The grading criteria are designed so that requirements included to achieve the lowest approved grade, the grade of 1, also applies to higher grades (5-2).

    5 → An excellent ability to synthesise conclusions that show an understanding of how different theoretical and conceptual approaches are related to each other, and how these affect the outcome of the analysis. An excellent ability to independently and holistically problematise theoretical and conceptual aspects in the field of fashion communication.

    4 → Good ability to draw conclusions showing an understanding of how different theoretical and conceptual approaches are related to each other, and how these affect the outcome of the analyses. Ability to critically reflect on how the choices of theoretical and conceptual choices affect the outcome of the study of fashion communication.

    3 → Good knowledge of concepts and theories of fashion communication. Ability to use these concepts and theories to describe, analyse, and explain fashion communication.

    2 → Good knowledge of concepts and theories in fashion communication. Rudimentary ability to use these concepts and theories to describe and analyse fashion communication.

    1 → Knowledge of theories and concepts of fashion communication. Rudimentary ability to use the concepts and theories to describe fashion communication.

    F → Insufficient: No relevant knowledge. Handed in a defective final project or one that cannot be assessed. Supplementary work is not accepted.


    COURSE POLICY

    • Let’s try to make the course as safe and inclusive as possible
    • Let's be on time on the course
    • Let’s try not to make identity-related assumptions about each other. You can talk to Annamari if you feel unsafe or violated.
    • It is always ok to ask if you feel you don’t understand a word, concept or term or anything else
    • Let’s try to give everyone an equal chance to participate in discussions
    • We should always choose a person who will moderate the group discussion, giving everyone the chance to speak.
    • Let’s try not to talk over others. You can ask the floor by raising your hand.