MUO-E1072 - Fashion Communication, Lecture, 26.4.2023-7.6.2023

Guest access
Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After successful completion of the course, student is able to:

- understand the basics of communication theories, and how they are applied in the fields of fashion and textile design

- recognise the role of emerging technologies to the broad field of fashion communication

- understand how to communicate to various stakeholders and in various contexts

- understand how communication contributes to the creation of inclusive and sustainable future

- understand how to communicate their own creative work to various stakeholders and in different contexts

Credits: 3

Schedule: 26.04.2023 - 07.06.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Annamari Vänskä

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course consists of lectures, seminars and encounters with practitioners of fashion communication. Course is completed by attending lectures and seminars, reading texts, discussions and designing a communications plan.

    Content of the course:

    - Introduces students to theories and practices of fashion communication in fashion business, fashion journalism and fashion media.

    - Explains the role of emerging media technologies to fashion communication.

    - Explains new forms of and roles in fashion communication, e.g. cultural approach to fashion communication, green marketing, and the emergence of “diversity officers” in fashion marketing.

    - Improves understanding of and skills in writing, visual communication and digital media and how to apply these to communicating students’ own creative work, especially in their MA-theses.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    Course attendance and completed course assignments. 

Workload

  • valid for whole curriculum period:

    Course workload 3 cr = 81 h. Minimum 80% attendance in contact teaching is required.

    • Lectures, seminars: 20 h
    • Independent work: 20 h
    • Own reflection: 40
    • Course evaluation 1 h

    There is an alternative completion method: essay. Please contact the responsible teacher to discuss that option.

DETAILS

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    5 Gender Equality

    10 Reduced Inequality

    12 Responsible Production and Consumption

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring V
    2023-2024 Spring V

    Enrollment :

    Registration in Sisu. Min. 5, max. 50 students. Priority order: 1) Compulsory for students of Fashion, Clothing and Textile major students 2) Available for students of Fashion Management Minor.

    Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture https://www.aalto.fi/en/services/registering-to-courses-and-the-order-of-priority-at-aalto-arts

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof