Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


This course provides students with an understanding of strategic retail management and marketing in a rapidly changing environment, with a special emphasis on developing new business models, service systems, and customer experiences in an increasingly digital world.

Credits: 6

Schedule: 28.02.2023 - 04.04.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Richard Cuthbertson

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Has retailing changed forever?

    The Covid pandemic has accelerated the impact of digital technologies on retailers all over the world. Technology firms, such as Amazon and Alibaba, continue to grow their retail offering, alongside manufacturers and social media companies. We see coffee shops, banks, as well as individual consumers setting up stores online, while the retail activity in city centres dies.

    Are traditional retailers able to survive in this new market, where Amazon can make more money from renting out its retail infrastructure than from its own retail sales? Are we witnessing a paradigm shift? Are our traditional models of marketing still relevant? Or are the links between marketing, sales, and product delivery now so broken that conventional retailing no longer represents a viable business model?

    The course is structured around a series of 5 online sessions, followed by formative presentations in person in the sixth session, that allow us to explore such issues together.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Review of study credits

    with excellent knowledge (5), commendable (4), well-known (3), with satisfactory knowledge (2), with inevitable information (1), not published (0)

  • valid for whole curriculum period:

    160 hours, split approximately as follows:

    30 hours: preparation for online teaching sessions (6 hours per week)

    15 hours: 5 online teaching sessions (one afternoon a week)

    12 hours: preparation for in person teaching session

    3 hours: 1 in person teaching session (one afternoon)

    100 hours: summative assignment with work spread across all weeks until hand in deadline


Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    While the course does not directly relate to sustainability, it offers the scope for sustainable issues to be explored, particularly SDG 11 Sustainable Cities and Communities and SDG 12 Responsible Consumption and Production.

    Teaching Language : English

    Teaching Period : 2022-2023 Spring IV
    2023-2024 No teaching