Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After the course, students:

  • will be able to to identify and evaluate potential marketing and consumption consequences of digitalisation
  • will be able to to design problem-solving strategies, and science-based solutions for marketing
  • will demonstrate the ability to evaluate, integrate, and apply appropriate information from various sources to create cohesive, persuasive arguments, and to propose design concepts.

Credits: 6

Schedule: 28.02.2023 - 14.04.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Petra Paasonen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Digitalisation trends, Data based business strategies, Consumption in the digital era, Information/consumer society

Assessment Methods and Criteria
  • valid for whole curriculum period:

    The course grade will be based on course assignments (100%).

  • valid for whole curriculum period:

    6 credits, 160h

    1. Reading package 
    2. Assignments and independent learning


Substitutes for Courses
SDG: Sustainable Development Goals

    12 Responsible Production and Consumption


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring IV
    2023-2024 Spring IV

    Enrollment :

    The number of participants is limited to 60.

    Priority is given to (1) Aalto MSc Marketing students, (2) Aalot Information and Service Management programme MSc students, (3) CEMS-students, (4) BIZ exchange students, (5) Aalto BIZ B.Sc. students with 150 credits, (6) other BIZ students.

  • applies in this implementation

    This is not an independent study course; includes group work and lectures.