Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After completing the course students are able to:
- plan and carry out a visual communication design project
- understand principles of managing a project and working as a team
- differentiate different phases of the design process
- explain the means and value of conducting background research
- collect information on user needs and requirements
- develop a design solution iteratively
- understand principles of testing and evaluating design
- justify design solutions and communicate and present professionally

Credits: 9

Schedule: 10.01.2023 - 16.02.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Markus Joutsela

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    The student works with a visual communication design project in a small group. The student becomes acquainted with the double diamond design process and understands the importance of user-centered design, background research, testing, and iteration for a successful design outcome.

    The comprehensive course provides the theoretical, methodological, and practical ability to work as a designer in client projects. The design project that all students will undertake varies each year, but it is typically related to visual identity design and its applications.

    English language teaching is integrated into the course, and collaboration with the Language Center provides students with professional communication and presentation skills that also support project work.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Participation in teaching, completed assignments. Minimum 80% attendance. See MyCourses for more detailed information on evaluations methods and criteria. 

  • valid for whole curriculum period:

    9 ECTS ≈ 243h

    contact teaching 88h/Other 155h

    Project work and presentations, independent and group work, lectures, discussions, and reflection

    1 Actual project work based on a client brief (PBL)
    2 Double diamond process. Activities are divided according to the phase of the project
    3 Students present the insights they have found in the background research phase
    4 Students present alternative design concepts and directions at the interim critique
    5 Students develop and iterate the selected design based on feedback and testing
    6 In the final presentation students present a fully developed design concept with its applications and justify the design solutions


Substitutes for Courses
SDG: Sustainable Development Goals

    12 Responsible Production and Consumption


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring III
    2023-2024 Spring III

    Enrollment :

    Only Visual Communication Design major students and exchange students of the major are admitted to this course.

    The order of priority is as follows:

    1. Students of the major whose program / major studies include the course
    2. Exchange students in the major for whose study plan the course has been approved

    Minimum amount of participants: 8
    Maximum amount of participants varies according to the implementation of the course.