AXM-C2009 - Experiment: Process, Lecture, 10.1.2023-16.2.2023

Course intro and schedule

• Course intro and schedule
  

  Course intro and schedule

  Welcome to Experiment: Process!

  
  

  The Experiment: Process course provides students with an opportunity to learn to work with an actual design project in small teams in a structured manner.
  A client is present in the briefing of the project, in the interim presentation and in the final presentation. The student work includes planning the project and conducting background research to uncover insights that will influence the creative work and the concept design. The design phase is iterative and students are supported through lectures and feedback.

  The compulsory LC-1117 Integrated Oral and Written Skills course in English is running parallel with this one on Mondays and Wednesdays in this period. It is focusing on professional communication and presentation skills.
  

  The same teams that we have created in Experiment: Process course will continue to be teams in this English class and do the assignments together. 

  
  

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    ForumAnnouncements Forum
  • Week 1: Discover
    

    TUESDAY 10.1. 9.15–17.00 – KICK OFF AND BRIEFING, Q103 Väre
    

    9.15-11.00 Markus Joutsela: Course intro - Schedule, Practicalities, Teachers, Teams, What to expect, Assignments and grading, Preparing for the study project brief. Teamwork and team roles.
    

    12.00-14.00 Briefing by Yle
    

    14.15-15.00 Debriefing in groups
    15.15-15.45 Example projects from previous years

    15.45-16.15 Study project contracting
    

    16.15-17.00 Group work: Team agreement
    

    
    

    WEDNESDAY 11.1. 9.15–12.00 – BACKGROUND RESEARCH, L102, Väre
    

    
    

    9.15-12.00 Markus & Eeva Raitio: Double diamond & background research as a part of a design project. Methods and practices.
    

    Homework: Start background research
    

    
    

    THURSDAY 12.1. 9.15–15.00 – DOUBLE DIAMOND DESIGN PROCESS Lecture hall A2, Otakaari 1
    

    9.15-12.00 Virva Haltsonen: Double diamond design process in practice, 1D-4D framework, Lecture hall A2, Otakaari 1 (a joint lecture in the morning with students from SID course)
    13.15-15.00 Markus Joutsela: What is a visual identity? - Benchmarking assignment; Q103, Väre
    

    Homework: Benchmarking an inspiring visual identity
    
    

    Week 2: Discover

    
    

    TUESDAY 17.1. 9.15–17.00 – EXCURSION TO YLE
    

    9.15-12.00 Excursions related to the case
    13.45-17.00 Background research in teams
    

    Homework: Background research in teams
    

    
    

    WEDNESDAY 18.1. 9.15–12.00 – PREPARE YOUR BACKGROUND RESEARCH PRESENTATIONS
    

    9.15-12.00 Teams analyse their findings and prepare presentations independently in teams on the insights and the selected inspiring visual identity (possibility to work in Q103) Possibilitity for tutoring in zoom if needed
    
    Homework: Finalise first presentation
    

    THURSDAY 19.1. 9.15–15.00 – BACKGROUND RESEARCH PRESENTATIONS + INHOUSE PERSPECTIVE ON BRANDING - Q103, Väre
    

    9.15-12.00 Background research presentations – each team presents their findings and found insights and presents one benchmarked visual identity to others

    13.15-15.00 Jeremiah Tesolin: Inhouse perspective on branding, storytelling & press release
    

    Homework: Storytelling task from Jeremiah - write a future press release. Deadline 24.1.
    

    
    

    Week 3: Ideate & Design
    

    TUESDAY 24.1. 9.15–17.00 – DESIGN AND IDEATION - L101 Väre
    

    9.15-10.00 Markus Joutsela: From brands to identities

    10.15–11.00 Peter McGrory: Strategic role of design
    11.15-12.00 Markus Joutsela: Some tools for project management and ideation
    

    13.15-17.00 Virva Haltsonen & Erik Bertell: The design process and ideation. Case examples

    Homework: Create and sketch many ideas for your design concept
    

    WEDNESDAY 25.1. 9.15–12.00 – IDEATION - L102, Väre
    

    9.15-12.00 Virva Haltsonen & Erik Bertell: Ideation, and how to present ideas. Strategic design and value (Value proposition canvas)
    

    
    

    THURSDAY 26.1. 9.15–15.00 – DESIGN TO PRESENT - M102, Väre
    

    9.15-15.00 Developing designs for interim presentations. A few examples and advice.
    Mentoring on request.
    

    Homework: Prepare interim presentation showing your best ideas as concepts
    

    
    

    Week 4: Design & Iterate
    

    TUESDAY 31.1. 9.15–17.00 – INTERIM CRITIQUE WITH CLIENT - R107, Väre
    9.15-12.00 Team presentations (include a few alternative concepts and the justification for them)
    13.15-17.00 Team presentations and feedback
    Homework: Make notes on the feedback or suggestions you got, so you remember and know to which direction to take the design next.
    

    WEDNESDAY 1.2. 9.15–12.00 – ITERATION - Q103, Väre
    

    9.15-12.00 Sensemaking of the potential and iteration of the design
    

    
    

    THURSDAY 2.2. 9.15–15.00 – ITERATION - Q103, Väre
    

    9.15-12.00 Erik Bertell: Tutoring iteration, what to modify.
    

    13.15-15.00 Markus: Signs of quality in visual design

    
    

    Week 5: Design & Iterate
    

    TUESDAY 7.2. 9.15–17.00 – TECHNICAL TIPS AND TRICKS - Q101, Väre
    

    9.15-17.00 Markus & Jeremiah Tesolin: Technical tips and tricks for mapping, demonstrating and presenting. Introduction to FIGMA and designing an entry page for the service    
    

    WEDNESDAY 8.2. 9.15–12.00 – ARGUING FOR DESIGN and User Testing- Q101, Väre
    

    9.15-12.00 Virva Haltsonen: How to convince the client and build argumentation and justification for the design. (Testing your Arena entry pages with kids - to be verified)
    

    THURSDAY 9.2 9.15–15.00 – TUTORING - Q103, Väre
    

    9.15-15.00 Markus & Erik Bertell: Finalising and modifying the design, deciding what to include and what to exclude
    

    Homework: Develop the design with your group

    Week 6: Present & Deliver
    

    TUESDAY 14.2 9.15–17.00 – BUILDING PRESENTATIONS - Q101, Väre
    

    9.15-17.00 Markus: Presentation tips. Finalizing the design work in groups and building preparing final presentations.
    

    Homework: Prepare the final presentation
    

    WEDNESDAY 15.2 9.15–12.00 – PRACTISING PRESENTATIONS - Q101, Väre
    

    9.15-12.00 Finalizing and iterating the final presentation design and practising presentations in groups.
    

    
    

    THURSDAY 16.2. 8.00–16.00 – FINAL PRESENTATIONS WITH THE CLIENT
    - T003, Väre (School of Business)
    
    

    8.00-12.00 Final presentations with Yle
    13.15-16.00 Peer grading and course feedback
    
    

    
    

    Submit your ready learning diaries by Monday 20.2.
    

    In your learning diary, you should include weekly entries showing your reflection on the project, process and teamwork, but also showing your contribution to the research and design. You can also include pictures, anything from sketches to ready designs.
    

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    AssignmentUser testing pics and questions Assignment

    We have three boys that would also give feedback to your design ideas (7, 9, 13)

    So please send a few screen shots of your concept and 3 questions you would like to ask.
    

    I will make a google for survay from your material and the participants will give you feedback from their homes.