Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Upon successful completion of this course, students will:

1. Learn methods for conducting background research.

2. Create user insight, strategies & roadmaps.

3. Packaging concept design.

Credits: 9

Schedule: 05.09.2023 - 12.10.2023

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Markus Joutsela

Contact information for the course (applies in this implementation):

Main teacher: Markus Joutsela,
Teaching assistant: Sanna Palmu,

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Students work in transdisciplinary teams with real packaging design projects. Design Insight focuses on evidence-based design process, methods for conducting background research, and uncovering user knowledge, consumer insights, trends, technologies, and market opportunities that become the drivers for the design work. Students define and develop future packaging design and branding concepts based on background research and justify their design solutions.
    Lectures and workshops are provided by a diverse teaching team

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Participation in teaching, completed assignments.

    Minimum 80% attendance.

    See MyCourses for more detailed information on evaluations methods and criteria.

  • valid for whole curriculum period:

    9 ECTS ≈ 243h

    Students work in small groups with a real design project. The study methods consist of lectures, problem-based learning, project-based learning, teamwork, workshops, excursions and presentations. Minimum 80% attendance.


Substitutes for Courses
SDG: Sustainable Development Goals

    12 Responsible Production and Consumption


Further Information
  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 No teaching
    2023-2024 Autumn I

    Enrollment :

    Course is for Pack-Age minor students.

    Registration for Courses: Sisu.