Topic outline

  • General

    Welcome to Pack-Age 2023!
    This will be our learning platform where we will be sharing lecture materials, assignments, briefs, and practical information on locations, possible schedule changes and excursions.
    Messages that teachers write in the announcements section will also be pushed into your aalto-emails.

    • Design Insight course focuses on evidence-based design process, methods for conducting background research, and uncovering user knowledge, consumer insights, trends, technologies, and market opportunities that become the drivers for the design work.
    • Students define and develop future packaging design and branding concepts based on background research and justify their design solutions.
    • Students work in transdisciplinary teams on a real case given by a company
    • At the end of the course 3 alternative packaging concepts are presented of which one will be selected for further development and prototyping in Art of Packaging course in the second period.

    Pack-Age Zoom Meeting
    Join Zoom Meeting
    https://aalto.zoom.us/j/67785850347

    Meeting ID: 677 8585 0347

    • forum icon
      Announcements Forum
    • page icon
      Course schedule Page
      This is a live schedule that will be frequently updated during the course
    • folder icon
      Briefs Folder
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Teacher (MC)
    • folder icon
      Lectures Folder
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Teacher (MC)
    • folder icon
      Extra materials Folder
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Teacher (MC)

      Here you can find additional materials that might support your research or concept development phases

    • assign icon
      Team Strengths Assignment
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Teacher (MC)

      Submit your teams picture of the areas of expertice and working style. (Take a picture with your phone of all the layers of experienced strength + write your team name on top somewhere)
      One submission per team is enough.

    • assign icon
      Background research & insight presentations Assignment
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Teacher (MC)

      Conduct background research by using the selected primary and secondary research methods that best support your case. Select the methods and means that build understanding about:

      1) product-specific possibilities
      2) market situation
      3) the users and use-context
      4) material and technological opportunities
      5) the emerging trends that you can connect your case to

      In your presentations
      1) In addition to your data, describe the methods you used to get information (sources).

      2) Please also include any interesting or surprising findings as insights that you discovered during your background research phase. These can become an interesting starting point for your ideation and creative process later.

      3) Finally include one inspirational package design example you found and identified as visually interesting (it does not have to be case-related). Analyse and "reverse engineer" how and why it has been made and what makes it special.

      Limitations

      You have only 15 minutes to present and you can only have 15 slides in the deck (1 min each) or alternatively you can choose to do PechaKucha of your background research with 20 slides 20 seconds each.

      It means that you can only show the top of an iceberg of all the things you studied. Prepare your materials accordingly.

      All teams present 21.9. and each presentation is followed by 15 min Q&A by teachers and project partners.

    • assign icon
      Team contract Assignment
      Not available unless any of:
      • You are a(n) Student
      • You are a(n) Teacher (MC)

      Take a picture of your team contract and submit it here. Check that you also have included specified team roles next to signatures.

    • forum icon
      Student discussions and course-related Q&A Forum

      You can ask questions here or share things here with the rest of the class.