Syllabus

LEARNING OUTCOMES

Students learn how to do a market and business environment analysis for internationalizing technology based businesses, how to analyze and adjust product and service offerings according to targeted markets and how to make a  market entry plan leveraging the opportunities of the geographical and increasingly digital business environments.

Credits: 4

Schedule: 24.04.2025 - 28.05.2025

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Olli-Pekka Mutanen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

• valid for whole curriculum period:

  Theory base of a firm and ecosystem level growth process, internationalization models and processes. The course project work is done in small entrepreneurial teams and involves creating analyses of markets and competitive environments, optimizing product and service based offerings, and developing a real go-to-market plan for real-life operating firms. At the end of the course each team presents results to the class as well as to a panel including teaching personnel, company representatives and domain experts.

Assessment Methods and Criteria

• valid for whole curriculum period:

  Performance in the course assignments.

Workload

• valid for whole curriculum period:

  This is a 4 ECTS course. The expected student work hours required are as follows: Lectures: 15h, group assignments and individual work: 93h, total 108h. Group assignments are based on real business cases and students are expected to work in teams.

DETAILS

Study Material

• valid for whole curriculum period:

  Lecture and online learning materials, selected readings and complementary materials. Materials vary from year to year, and are announced during the lectures.

Substitutes for Courses

• valid for whole curriculum period:

  Substitutes for Courses

Prerequisites

• valid for whole curriculum period:

  Prerequisites

FURTHER INFORMATION

Further Information

• valid for whole curriculum period:

  Teaching Language: English

  Teaching Period: 2024-2025 Spring V
  2025-2026 Spring V

  Registration:

  The number of participants will be limited. Students are given priority as follows: 1) students of the Master’s Programme in ICT Innovation, 2) students participating in the EIT & I&E minor, 3) other students.

Description