23E47000 - Digital Marketing, Lecture, 14.9.2021-28.10.2021

Topic outline

• Welcome to 23E47000 Digital Marketing!
  
  

  Course instructor: Assistant Professor Alexei Gloukhovtsev
  

  Please acquaint yourself with the course syllabus below. Should you have any questions, please consult the course FAQ section. If you cannot find the answer to your questions, your next stop should probably be the Questions and Answers forum below. Check if your question has been posted, and if not, please post it there. I will get back to you as soon as I can.

  
  

  Course schedule
  

  Lecture	Topic
  Tue 14.09.21 12:15-13:45	Course intro and practicalities
  Thu 16.09.21 12:15-13:45	Conversion-oriented web design
  Tue 21.09.21 12:15-13:45	Search engine marketing
  Thu 23.09.21 12:15-13:45	Search engine marketing II
  Tue 28.09.21 12:15-13:45	--Lecture canceled--
  Thu 30.09.21 12:15-13:45	Display advertising
  Tue 05.10.21 12:15-13:45	Social media marketing
  Thu 07.10.21 12:15-13:45	Mobile marketing, email marketing
  Tue 12.10.21 12:15-13:45	Digital marketing analytics
  Thu 14.10.21 12:15-13:45	Privacy, online reputation management
  Tue 19.10.21 12:15-13:45	B2B digital marketing
  Thu 21.10.21 12:15-13:45	Course wrap-up

  
  

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    Extended syllabus v1.2 File

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