Topic outline

  • Welcome to 23E47000 Digital Marketing!


    Course instructor: Assistant Professor Alexei Gloukhovtsev

    Please acquaint yourself with the course syllabus below. Should you have any questions, please consult the course FAQ section. If you cannot find the answer to your questions, your next stop should probably be the Questions and Answers forum below. Check if your question has been posted, and if not, please post it there. I will get back to you as soon as I can.


    Course schedule

    Lecture

    Topic

    Tue 14.09.21 12:15-13:45

    Course intro and practicalities

    Thu 16.09.21 12:15-13:45

    Conversion-oriented web design

    Tue 21.09.21 12:15-13:45

    Search engine marketing

    Thu 23.09.21 12:15-13:45

    Search engine marketing II

    Tue 28.09.21 12:15-13:45

    --Lecture canceled--

    Thu 30.09.21 12:15-13:45

    Display advertising

    Tue 05.10.21 12:15-13:45

    Social media marketing

    Thu 07.10.21 12:15-13:45

    Mobile marketing, email marketing

    Tue 12.10.21 12:15-13:45

    Digital marketing analytics

    Thu 14.10.21 12:15-13:45

    Privacy, online reputation management

    Tue 19.10.21 12:15-13:45

    B2B digital marketing

    Thu 21.10.21 12:15-13:45

    Course wrap-up

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      Extended syllabus v1.2 File PDF
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      Questions and Answers Forum