23E47000 - Digital Marketing, Lecture, 14.9.2021-28.10.2021
Kurssiasetusten perusteella kurssi on päättynyt 28.10.2021 Etsi kursseja: 23E47000
Osion kuvaus
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Course instructor: Assistant Professor Alexei Gloukhovtsev
Please acquaint yourself with the course syllabus below. Should you have any questions, please consult the course FAQ section. If you cannot find the answer to your questions, your next stop should probably be the Questions and Answers forum below. Check if your question has been posted, and if not, please post it there. I will get back to you as soon as I can.
Course schedule
Lecture
Topic
Tue 14.09.21 12:15-13:45
Course intro and practicalities
Thu 16.09.21 12:15-13:45
Conversion-oriented web design
Tue 21.09.21 12:15-13:45
Search engine marketing
Thu 23.09.21 12:15-13:45
Search engine marketing II
Tue 28.09.21 12:15-13:45
--Lecture canceled--
Thu 30.09.21 12:15-13:45
Display advertising
Tue 05.10.21 12:15-13:45
Social media marketing
Thu 07.10.21 12:15-13:45
Mobile marketing, email marketing
Tue 12.10.21 12:15-13:45
Digital marketing analytics
Thu 14.10.21 12:15-13:45
Privacy, online reputation managementTue 19.10.21 12:15-13:45
B2B digital marketing
Thu 21.10.21 12:15-13:45
Course wrap-up
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Extended syllabus v1.2 Tiedosto PDF
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Questions and Answers Keskustelualue
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