Topic outline

  • Welcome to Corporate Entrepreneurship and Design!

    Teams, case companies and schedule for final presentation 21.10

    9:00-9:20: Team 1 - HSL & Varjo

    9:20-9:40: Team 5 - Fafa's & McDonald's

    9:40-10:00: Team 3 - Genelec & Sennheiser

    ---5min break---

    10:05-10:25: Team 9 - Solar foods & Gold and Green

    10:25-10:45: Team 8 - Spinnova & Patagonia

    10:45-11:05: Team 4 - Lidl & Wolt 

    ---5min break---

    11:10-11:30: Team 7 - Hartwall (brewery side) & Nokian Panimo

    11:30-11:50: Team 2 - Ikea & A.S.Helsingö

    11:50-12:10: Team 6 - Netflix & AppleTv+



    Zoom Link for all the lectures:

    https://aalto.zoom.us/j/61322087636?pwd=UUNXdE8xMjZFYmhyK0FydThkWUxhdz09

    Meeting ID: 613 2208 7636 Passcode: COED21

    Teams (Group #, Case Companies + Names)


    General Overview

    Structure of the course

    The Corporate Entrepreneurship and Design CED2021 will be structured to systematically and progressively address the three cross-cutting approaches in Aalto's living strategy.

    • Radical Creativity and Collaboration
    • Innovation with an Entrepreneurial Mindset & Culture
    • Design Solutions for Creative Sustainability & Systems Thinking.


    After the course, the participants should be able to:

    1. Identify, validate and persuasively communicate the role and value of a design-centric approach in enhancing innovation processes and entrepreneurial practices in established corporations or organizations, including startups or young companies.
    2. Explore the benefits and challenges, including means and methods, of instilling a lean effectually driven entrepreneurial culture in organizations or corporations which are often causally driven.
    3. Evaluate the suitability and applicability of design, design-thinking and effectual action through comparative case-based analysis, investigation, illumination and speculative application.


    Learnings will be based on:

    • Participants benefit from a range of methods including theoretical insights, practical case-based illumination and exploration through individual and team-based assignments which take advantage of prior and aggregated course inputs.
    • Working methods are chosen to enrich and diversify discussions and team-based exploration by taking advantage of a range of disciplinary and cultural perspectives, capabilities and interests.
    • Individual and group assignments are seen as an important collaborative vehicle, enabling participants to build on each other’s' insights and ideas in a project-based generative learning environment.
    • The course is designed on the premise that it's important to experiment with new design strategies, concepts and ideas, try different innovation approaches, and test the utility of different theories through practical application.


    Grading

    • Active participation and learning diaries 20%
    • Team case presentation 30%
    • Team case report 50%


    Teaching team

    Peter McGrory, Responsible teacher peter.mcgrory@aalto.fi

    Lucia Llerena, Course assistant lucia.llerena@aalto.fi 


    Please send us an email if there are any questions! WELCOME TO THE COURSE! :-)