Welcome to Pack-Age 2021!Pack-Age is an intensive and extensive packaging design project minor at Aalto University uniting design, business, and engineering, to sustainability and project-based learning. It is a platform for exploration. Students work in transdisciplinary teams with real projects from the industry. Creative problem-solving is a key concept of the course, where students’ backgrounds become the core resource for creative teamwork.By collaborating with different schools, Pack-Age offers a holistic understanding and an innovative packaging design approach including various perspectives to strategy, branding, production, consumer retail, and user experience.Visit our website to learn more about our approach and previous projects: https://pack-age.aalto.fi/about/Zoom-link for the coursehttps://aalto.zoom.us/j/62848580003
This is the link to the wonder.me platform and Pack-Age room and you can also meet there with your team on your own time.
Return your background research & insight presentation here by 4. October.
It should include a summary of what you did by using both primary and secondary research that you found relevant for the project. Explain how you have analyzed and grouped the findings and what insight and opportunities have you identified for your design project.
Eeva gave many good suggestions for research, but try to include at least some information on users & use-context, market & retail space, product-specific solutions, material and technological opportunities, the trends that you can connect to your case
Include also the one interesting packaging design example that exited the team and that you have now benchmarked, and analyzed (reverse-engineered). It does not have to be related to your project, but please explain why you selected it and what we can learn from it. (this bit should not be more than 5 slides)
You have 20 minutes to present all this on October 5 to the class. We have invited also your clients and we have an opportunity to discuss with them what we have learned. It is a perfect time to discuss that we are on the right track and also verify that we have understood the project correctly and what we will do next.
It can be a good idea to include on the last page an outline of your next steps or a rough "project plan", which clarifies what you will be doing next to help the discussion and set the right expectations also for clients.Team Flower will be presenting at 9:15Team Berry will be presenting at 10:00Team Spice will be presenting at 11:00But all teams will be in class at the same time so we are sharing our findings and also commenting each others work and collectively learning. We should have enough time for good discussions :)
Return your interim critique presentations here by 4.11.
Teachers will have access to presentations and they are used also for grading.
Files should be commonly used formats, like pdf and maximum file size is 400 MB.
Once you have presented and also returned all your presentations, reports and such materials you are officially done with Pack-Age 2021! Congratulations, and I hope you have enjoyed the ride and the learning experience as much as I have.Please also remember to return any books or other materials you might have borrowed from Markus.For the future Pack-agers it is also interesting to learn about your experience. If you want you can help us with spreading the good word out by sharing a short comment in which you describe your experience with Pack-Age 2021. We can then use this as a short quote or testimonial to market the course for potential future students in different schools.
We will also ask some similar comments about the experience from clients and teachers. Maybe we can even include some on the website once we have or allowed to update our projects there.Participating in this is not compulsory, but we do value your effort if you can :)
As you might As you might remember from the course intro, teamwork is also one area of assessment.
As you all have now almost completed the course, please take a moment to reflect on your process and give your teammates a grade on teamwork. Reflect on how the project went as a whole and how you were able to support each other in the team, contribute to the project, share responsibilities and workload.
Submit a text file (word or similar) with the three other person names in your team and give a grade from 1-5 for each. You can write a short explanation after the grade if you wish.
Your grade for team working will be the average of what your 3 peers have given you.
Teamworking has a small effect and counts as 20% of your overall final grade for the course.
Markus Joutsela (ARTS/DoM)
Head of Pack-Age
Teaching perspective: Design process / Packaging interaction & UX / Visual identity design
Ella Eskola (ARTS/DoM)
course assistant / Helps with all practicalities
Jouni Paltakari (CHEM)
Professor / Materials and packaging engineering, structural testing
Hanna Koivula (Helsinki University)
University lecturer / Food packaging, regulation
Sanna Palmu (DS Smith)
Designer / Sustainability and design production
Virpi Korhonen (PTR)
Director Sense N Insight / Consumer testing & packaging value
Tatu Marttila (ARTS/CS)
Post doc. / Systemic sustainability
Paulo Dziobczenski (ARTS/DoD)
Designer in residence / Graphics and branding
Oona Casalegno (LAB)
Packaging prototyping & printing
Noora Nylander (LAB)
UCD and sustainability
Paul Jackson (workshop week 43)
Origami artist & Paper engineer / Folding structural designs
Physical lectures – Väre Q101
Team working – Aalto Design Factory / Otakaari 1 A131a
Materials for prototyping – Pack-Age material wagon is parked at ADF Puuhamaa
Printing and bookbinding – Printlab, contact workshop master Jarkko Sopanen
Diecuts and creases – Zünd cutter at Väre, contact workshop master Sari Kivioja
Color correction & software – Mac class rooms next to printlab
3D-printing and laser cutting – Väre workshops
Product shots and videos – Photography studio at Väre, contact studio master Vuokko Meriläinen
Material and structural testing – CHEM workshops at Vuorimies
Books, desk research, and team working spaces – Harald Herling Learnig Center / Library
Paul Jackson's folding workshop on week 43 – Otakaari 1, A131a
Pack-Age Gala – Aalto Design Factory Stage on 17 December
Package Design Workbook: The Art and Science of Successful Packaging by John Silva & Steven DuPuisSafa Hovinen & Merkitys was involved in creating this recently launched infographic video for EPPA comparing the lifecycle impact of single-use packaging vs. multiple-use packaging in a fast-food context. https://www.youtube.com/watch?v=nSByTBNv_CoFuture of Retail 2030 (Futurice + Aalto & co)
PACK-AGE 2021 14.9. 9:15-12:00 Q101 Kick-Off, introduction, meeting teaching and project teams Markus 15.9. 9:15-17:00 A131a/ADF Team roles, habits, tools, contract, PD3 Markus 16.9. 9:15-15:00 Q101/Q202 Briefings: Letofin 9-12, Spices Chef 10-12, Promotto 13-15 Markus/clients 21.9. 9:15-12:00 Q101 Background research & Double diamond Markus/Eeva 22.9. 9:15-17:00 A131a/remote Project Management 10:30–12:00 / self organised visits Riku 23.9. 9:15-12:00 remote Matching materials & food products Jouni + Hanna 28.9. 9:15-12:00 Q101 Ellen McArthur Foundation & systemic sustainability Sanna 29.9. 9:15-17:00 remote independent background research 30.9. 9:15-12:00 Q101 Visual design, user experience design & trends Markus/UPM Raflatac 5.10. 9:15-12:00 Q101 Background & Insights presentation Eeva/Markus/client 6.10. 9:15-17:00 remote Ideation, How might we, and project management tools Markus 7.10. 9:15-12:00 Q101 Branding/Marketing Paulo/Virpi 12.10. 9:15-12:00 Q101 Ideation sprint Sanna 13.10. 9:15-17:00 A131a Ideation sprint Sanna 14.10. 9:15-12:00 remote / Q101 Ideation sprint / independent Markus/peers 19.10. 9:15-12:00 Q101 Sustainable concept design Sanna 20.10. 9:15-17:00 A046 Illustrator & Dimensions/ Graphic design quality Sampo / Safa 21.10. 9:15-12:00 A046 concept design Sanna 25.10. 9:15-17:00 A131a structures Paul 26.10. 9:15-17:00 A131a structures Paul 27.10. 9:15-17:00 A131a structures Paul 28.10. 9:15-17:00 A131a structures Paul 29.10. 9:15-17:00 A131a structures Paul/Sari 2.11. 8:00-18:00 excursion Prototyping in Lahti LAB/Oona & Noora 3.11. 9:15-17:00 remote Independent interim preparations 4.11. 9:15-12:00 Q101 Interim critique with clients, printhouse and teachers All teachers 9.11. 9:15-12:00 Q101 Evaluating and rating feedback and design iteration Sanna 10.11. 9:15-12:00 A046 Impact demo Sanna 11.11. 9:15-12:00 Q101 Detail design and correcting for print Sanna 16.11. 9:15-12:00 excursion Excursion to Sense N Insight. / PTR Virpi 17.11. 9:15-17:00 remote Packaging testing 18.11. 9:15-12:00 remote Packaging testing 23.11. 9:15-12:00 Q101 Scaling up potential, communication sustainability Tatu 24.11. 9:15-17:00 A131a Printing 25.11. 9:15-12:00 Q101 Printing 30.11. 9:15-12:00 Photostudio Product photography workshop Veli Grano 1.12. 9:15-17:00 Photostudio Independent photography 2.12. 9:15-12:00 Q101 Reporting 7.12. 9:15-12:00 Q101 Project report printing & set building for Pack-Age Gala 8.12. 9:15-17:00 A131a Project report printing & set building for Pack-Age Gala 9.12. 9:15-12:00 ADF Stage Presentation training with actress Elina Aalto Elina Aalto 17.12. 9:15-12:00 ADF Stage Pack-Age Gala (will be broadcasted as limitations)
This area is restricted for only this team
This area is restricted for only this team
This area is restricted for only this team