DOM-E1026 - Pack-Age, Lecture, 14.9.2021-17.12.2021

Return your background research & insight presentation here by 4. October.

It should include a summary of what you did by using both primary and secondary research that you found relevant for the project. Explain how you have analyzed and grouped the findings and what insight and opportunities have you identified for your design project.

Eeva gave many good suggestions for research, but  try to include at least some information on users & use-context, market & retail space, product-specific solutions, material and technological opportunities, the trends that you can connect to your case

Include also the one interesting packaging design example that exited the team and that you have now benchmarked, and analyzed (reverse-engineered). It does not have to be related to your project, but please explain why you selected it and what we can learn from it. (this bit should not be more than 5 slides)

You have 20 minutes to present all this on October 5 to the class. We have invited also your clients and we have an opportunity to discuss with them what we have learned. It is a perfect time to discuss that we are on the right track and also verify that we have understood the project correctly and what we will do next.
It can be a good idea to include on the last page an outline of your next steps or a rough "project plan", which clarifies what you will be doing next to help the discussion and set the right expectations also for clients.