Week 1: Discover
TUESDAY 10.1. 9.15–17.00 – KICK OFF AND BRIEFING, Q103 Väre
9.15-11.00 Markus Joutsela: Course intro - Schedule, Practicalities, Teachers, Teams, What to expect, Assignments and grading, Preparing for the study project brief. Teamwork and team roles.
12.00-14.00 Briefing by Yle
14.15-15.00 Debriefing in groups
15.15-15.45 Example projects from previous years
15.45-16.15 Study project contracting
16.15-17.00 Group work: Team agreement
WEDNESDAY 11.1. 9.15–12.00 – BACKGROUND RESEARCH, L102, Väre
9.15-12.00 Markus & Eeva Raitio: Double diamond & background research as a part of a design project. Methods and practices.
Homework: Start background research
THURSDAY 12.1. 9.15–15.00 – DOUBLE DIAMOND DESIGN PROCESS Lecture hall A2, Otakaari 1
9.15-12.00 Virva Haltsonen: Double diamond design process in practice, 1D-4D framework,
Lecture hall A2, Otakaari 1 (a joint lecture in the morning with students from SID course)
13.15-15.00 Markus Joutsela: What is a visual identity? - Benchmarking assignment;
Q103, VäreHomework: Benchmarking an inspiring visual identity
Week 2: Discover
TUESDAY 17.1. 9.15–17.00 – EXCURSION TO YLE
9.15-12.00 Excursions related to the case
13.45-17.00 Background research in teams
Homework: Background research in teams
WEDNESDAY 18.1. 9.15–12.00 – PREPARE YOUR BACKGROUND RESEARCH PRESENTATIONS
9.15-12.00 Teams analyse their findings and prepare presentations independently in teams on the insights and the selected inspiring visual identity (possibility to work in Q103) Possibilitity for tutoring in zoom if needed
Homework: Finalise first presentation
THURSDAY 19.1. 9.15–15.00 – BACKGROUND RESEARCH PRESENTATIONS + INHOUSE PERSPECTIVE ON BRANDING - Q103, Väre
9.15-12.00 Background research presentations – each team presents their findings and found insights and presents one benchmarked visual identity to others
13.15-15.00
Jeremiah Tesolin: Inhouse perspective on branding, storytelling &
press release Homework: Storytelling task from Jeremiah - write a future press release. Deadline 24.1.
Week 3: Ideate & Design
TUESDAY 24.1. 9.15–17.00 – DESIGN AND IDEATION - L101 Väre
9.15-10.00 Markus Joutsela: From brands to identities
10.15–11.00 Peter McGrory: Strategic role of design
11.15-12.00 Markus Joutsela: Some tools for project management and ideation
13.15-17.00 Virva Haltsonen & Erik Bertell: The design process and ideation. Case examples
Homework: Create and sketch many ideas for your design concept
WEDNESDAY 25.1. 9.15–12.00 – IDEATION - L102, Väre
9.15-12.00 Virva Haltsonen & Erik Bertell: Ideation, and how to present ideas. Strategic design and value (Value proposition canvas)
THURSDAY 26.1. 9.15–15.00 – DESIGN TO PRESENT - M102, Väre
9.15-15.00 Developing designs for interim presentations. A few examples and advice.
Mentoring on request.
Homework: Prepare interim presentation showing your best ideas as concepts
Week 4: Design & Iterate
TUESDAY 31.1. 9.15–17.00 – INTERIM CRITIQUE WITH CLIENT - R107, Väre
9.15-12.00 Team presentations (include a few alternative concepts and the justification for them)
13.15-17.00 Team presentations and feedback
Homework: Make notes on the feedback or suggestions you got, so you remember and know to which direction to take the design next.
WEDNESDAY 1.2. 9.15–12.00 – ITERATION - Q103, Väre
9.15-12.00 Sensemaking of the potential and iteration of the design
THURSDAY 2.2. 9.15–15.00 – ITERATION - Q103, Väre
9.15-12.00 Erik Bertell: Tutoring iteration, what to modify.
13.15-15.00 Markus: Signs of quality in visual design
Week 5: Design & Iterate
TUESDAY 7.2. 9.15–17.00 – TECHNICAL TIPS AND TRICKS - Q101, Väre
9.15-17.00 Markus & Jeremiah Tesolin: Technical tips and tricks for mapping, demonstrating and presenting. Introduction to FIGMA and designing an entry page for the service
WEDNESDAY 8.2. 9.15–12.00 – ARGUING FOR DESIGN and User Testing- Q101, Väre
9.15-12.00 Virva Haltsonen: How to convince the client and build argumentation and justification for the design. (Testing your Arena entry pages with kids - to be verified)
THURSDAY 9.2 9.15–15.00 – TUTORING - Q103, Väre
9.15-15.00 Markus & Erik Bertell: Finalising and modifying the design, deciding what to include and what to exclude
Homework: Develop the design with your group
Week 6: Present & Deliver
TUESDAY 14.2 9.15–17.00 – BUILDING PRESENTATIONS - Q101, Väre
9.15-17.00 Markus: Presentation tips. Finalizing the design work in groups and building preparing final presentations.
Homework: Prepare the final presentation
WEDNESDAY 15.2 9.15–12.00 – PRACTISING PRESENTATIONS - Q101, Väre
9.15-12.00 Finalizing and iterating the final presentation design and practising presentations in groups.
THURSDAY 16.2. 8.00–16.00 – FINAL PRESENTATIONS WITH THE CLIENT
- T003, Väre (School of Business)
8.00-12.00 Final presentations with Yle
13.15-16.00 Peer grading and course feedback
Submit your ready learning diaries by Monday 20.2.
In your learning diary, you should include weekly entries showing your
reflection on the project, process and teamwork, but also showing your contribution to the research and design. You can also include pictures, anything from sketches to ready designs.
