23C59000 - Consumer research, Lecture, 4.9.2023-30.11.2023

Topic outline

• Select topic Welcome to Consumer Research

  Welcome to Consumer Research
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    <-- Please begin by reading the Syllabus and Assignment instructons on the left-hand-side tab Lectures and materials
    

    
    

    Course schedule

    Date	Topic
    3.9.	Intro to course and consumer research (NOTE! MONDAY)
    5.9.	Literature review, how to read articles (NOTE! WEDNESDAY)
    14.9.	Conducting interviews
    19.9.	Experiments (guest: Petra Paasonen)
    21.9.	Survey research (guest: Sanna-Katriina Asikainen)
    28.9.	Presentation I: Introduction of research phenomenon (NOTE: 17-19.30) (Guests: Hannu Uotila/Sailer and Juho-Petteri Huhtala)
    3.10.	Behavioral perspective to consumer research: heuristics and biased
    5.10.	Behavioral perspective to consumer research: attitudes and emotions
    10.10.	Behavioral perspective to consumer research: motivation
    12.10.	Behavioral perspective to consumer research: curiosity (video lecture)
    24.10.	Presentation II: Research design (NOTE! 17.19.30) (Guests: Hannu Uotila/Sailer and Juho-Petteri Huhtala)
    31.10.	Cultural perspective to consumer research: consumer culture
    2.11.	Cultural perspective to consumer research: Social class and marketplace communities
    7.11.	Cultural perspective to consumer research: identity and gender
    9.11.	Consumer resistance
    14.11.	Deviance and consumption
    16.11.	Sustainable consumer behavior
    21.11.	Modes of consumption - from ownership to access-based
    23.11.	Consumer behavior in digital environments
    30.11.	Poster session (Final presentation) (NOTE! 17-19.30) (Guests: Hannu Uotila/Sailer and Juho-Petteri Huhtala)

    
    
    

    
    
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