Topic outline

  • Welcome to Consumer Research

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      <-- Please begin by reading the Syllabus and Assignment instructons on the left-hand-side tab Lectures and materials

      Course schedule
      Date
      		 Topic
      3.9. Intro to course and consumer research (NOTE! MONDAY)
      5.9.

      Literature review, how to read articles (NOTE! WEDNESDAY)
      14.9. Conducting interviews
      19.9. Experiments (guest: Petra Paasonen)
      21.9. Survey research (guest: Sanna-Katriina Asikainen)
      28.9. Presentation I: Introduction of research phenomenon (NOTE: 17-19.30) (Guests: Hannu Uotila/Sailer and Juho-Petteri Huhtala)
      3.10. Behavioral perspective to consumer research: heuristics and biased
      5.10. Behavioral perspective to consumer research: attitudes and emotions
      10.10. Behavioral perspective to consumer research: motivation
      12.10. Behavioral perspective to consumer research: curiosity (video lecture)
      24.10. Presentation II: Research design (NOTE! 17.19.30) (Guests: Hannu Uotila/Sailer and Juho-Petteri Huhtala)
      31.10. Cultural perspective to consumer research: consumer culture
      2.11. Cultural perspective to consumer research: Social class and marketplace communities
      7.11. Cultural perspective to consumer research: identity and gender
      9.11. Consumer resistance
      14.11. Deviance and consumption
      16.11. Sustainable consumer behavior
      21.11. Modes of consumption - from ownership to access-based
      23.11.  Consumer behavior in digital environments
      30.11.  Poster session (Final presentation) (NOTE! 17-19.30) (Guests: Hannu Uotila/Sailer and Juho-Petteri Huhtala)



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