23C59000 - Consumer research, 08.09.2020-15.10.2020
This course space end date is set to 15.10.2020 Search Courses: 23C59000
First Written academic article analysis (individual)
Completion requirements
Due: Thursday, 17 September 2020, 12:00 PM
Length: 2 pages
1. Choose an article that triggers your
interest
•The
article should be published in a high-quality journal (check ABS ratings) and
its topic should relate to one topic covered in this course (consumer culture
or psychology).
2. Review article’s key points:
•What
is the research objective?
•How
is the research gap formulated (review of past literature)?
•What
methods are used? Do you think they are accurate?
•Key
findings and theoretical contribution
•Managerial/
business relevance (even though all journals do not list these, try to identify
them yourself)