23E28000 - Consumer Culture, 27.10.2020-03.12.2020
This course space end date is set to 03.12.2020 Search Courses: 23E28000
FINAL ASSIGNMENT
Q1) Choose a contemporary category of products/services. Laptops, mobile phone, electric scooters – anything. Identify four different brands within the category and map the identity projects/positions that each of the brands supports. How do these brands support these identity projects? (500 words)
Q2) Identify a country that heavily depends on tourism revenue. Look at their most recent tourism-oriented communication. Analyse the key cultural insight that the country offers to tourists. You can connect it to authenticity, commodification, hedonic consumption etc. (500 words)
Q3) Think of a important religious/cultural/national festival or celebration. Now think of a “pure” consumption festival (Fyre fest, Flow, slush etc.). In what ways are the “pure” consumption occasions similar to religious/cultural festivals. In what ways are they different. Also, comment about the evolutionary trajectories of these occasions. (500 words)
Q4) Think of how a technology possession/service has changed the way you consume other objects, experience personal or public spaces, and enact social interactions. How has this technology impacted your consumption habits and norms, expectations? (500 words)
Q5) Think of the last moment/occasion that you felt truly happy/ecstatic/immersed in the moment etc. What kind of a consumption ensemble were you a part of? Now think of you might have answered this question 15 years ago? What has changed in those years? (500 words)