23E80101 - Qualitative Business Research Methods, Lecture, 5.9.2022-14.10.2022

Now it’s time to practice! You need to record your interview and transcribe it. Remember, the recorded interview should be 30 to 60 minutes in length. Transcription would normally take you 2-4 times longer than the actual interview. But we have a great solution for that, so don't worry!

Tips for transcription:

You can auto-transcribe your interview. I don’t expect you to submit a perfect transcript. However, you’d still need to work on it a little bit as auto transcription doesn’t function perfectly. So, you’re still expected to go over the whole transcript to correct words, add pauses and expressions etc.

Auto transcription feature works in Finnish too, but you’ll still need to translate the interview in English. Feel free to conduct the interview in English.

• Go to: https://www.office.com/?auth=2&home=1
• Click on New Word Document –> New Blank Document
• Click on the microphone icon which says Dictate or Transcribe
• Click on Transcribe
• Choose the language
• Add your audio file (it will take 1-2 minutes to upload)
• Voila!

In the transcript, please include the following:

1. A brief introduction of who this person is (you can give them a pseudonym if the topic requires it) and why they were selected for interview
2. Where the interview was conducted and how long it lasted
3. Your brief reflections on how the interview went
   1. Were you happy with how you interviewed? What was difficult?
   2. Did something happen that might have affected the interview?
   3. What would you do differently or how would you change the interview guide?
4. The actual interview transcript itself
   1. Everything must be transcribed verbatim
   2. Include pauses (“…”) or other relevant expressions [laughs], [sighs], [pointing at her shirt], [angrily waving hand]

You are expected to manage the interview like a well-trained qualitative researcher. Like in the previous assignment, your grade will depend on how well your interview matches with theorization on good interviewing, which will be covered in class.

Your first interview and transcript will make 12,5% of your overall grade.