MARK-E0010 - Technology-driven Service Strategy, Lecture, 9.1.2023-26.2.2023
This course space end date is set to 26.02.2023 Search Courses: MARK-E0010
Pre-Assignment
Pre-Assignment: Reflection note (10 %, 0-10 points)
Idea:
1. The motto of Aalto BIZ is “Better Business, Better Society”. What do you think, to what extent do services contribute to this motto? Please reflect on the role of services to either contribute to the “Better Business”-goal or the “Better Society”-goal. You are suggested to use at least 4 sources (business magazines, such as Wired or Kauppalehti, academic articles, e.g., Journal of Service Research) to further substantiate your arguments. (9 p)
2. Describe shortly your intention towards the course: How do you plan to work during the course? What you aim for and how do you plan to achieve your goals? (1 p)
Format and timeline:
Participants are asked to write approximately 500-600 words addressing the questions above. The length of the answer is not the key. Instead pay attention to the content.
Grading of the assignment will be based on a scale from 0-10 points. The questions are evaluated as indicated vis-a-vis each question. The grading follows the general grading instructions given under heading “3. General instructions for the assignments”.
The task is designed as an individual work.
The deadline for submitting the assignment is January 6, 2023, 23.59 Finnish time. Please upload your answer document to the respective assignment box on the MyCourses homepage. Do not forget to clearly indicate your name on the submission and the respective files!