MARK-E0010 - Technology-driven Service Strategy, Lecture, 9.1.2023-26.2.2023
This course space end date is set to 26.02.2023 Search Courses: MARK-E0010
Assignment: Thematic package 4
Idea:
Learning reflection: Essay on the future of services (15 %, 0-15 points)
You are asked to forecast the future of services. Taking into consideration the current state of services and their environment, how do you think services look like in year 2050? What are the trends and challenges of service industry in the future? You may choose to reflect either on single service industry, like healthcare, retail, financial services, or services sector in general.
Choose at least 1-2 course concepts you have learned during the course and reflect on them e.g. how does service recovery / value co-creation / service excellence look like in year 2050? You are required to use at least four sources in addition to thematic package 4 material. The sources can be e.g., business magazines, such as Wired, or Kauppalehti, academic articles, e.g. Journal of Service Reseach) or other material. Remember to justify and illustrate your arguments.
Format and timeline:
1. Participants are asked to write two to three word-pages of reflection (Times New Roman 12, Spacing 1,5). Please note, that three pages should NOT be exceeded.
2. The task is designed as an individual work.
3. Grading of the case study report will be based on a scale from 0-15 points. The grading follows the general grading instructions given under heading “3. General instructions for the assignments”.
4. The deadline for submitting the assignment report is February. 22, 2023, 23.59 Finnish time. Please upload your answer document to the respective assignment box on the MyCourses homepage. Do not forget to clearly indicate your name on the submission and the respective files!