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23E24000 - Brand Management, 15.04.2019-22.05.2019

This course space end date is set to 22.05.2019   Search Courses: 23E24000

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Papers for Class Presentation and Further Reading

Completion requirements
    • Aaker 1996 Measuring brand equity.pdf Aaker 1996 Measuring brand equity.pdf
    • Aaker 2000 Brand relationship spectrum in Brand Architecture.pdf Aaker 2000 Brand relationship spectrum in Brand Architecture.pdf
    • Aaker 2004 Leveraging the Corporate Brand.pdf Aaker 2004 Leveraging the Corporate Brand.pdf
    • Berry 2000 Cultivating Service Brand Equity.pdf Berry 2000 Cultivating Service Brand Equity.pdf
    • Brodie 2006 The Service Brand.pdf Brodie 2006 The Service Brand.pdf
    • Cayla 2008 A Cultural Approach to Branding.pdf Cayla 2008 A Cultural Approach to Branding.pdf
    • Conejo 2015 Brand as Semiotic Marketing Systems.pdf Conejo 2015 Brand as Semiotic Marketing Systems.pdf
    • Deighton 2002 How Snapple got its Juice back.pdf Deighton 2002 How Snapple got its Juice back.pdf
    • Deighton 2009 Interactivitys Unanticipated Consequences for Marketers and Marketing.pdf Deighton 2009 Interactivitys Unanticipated Consequences for Marketers and Marketing.pdf
    • Dessart 2015.pdf Dessart 2015.pdf
    • Diamond 2009 Closing the Loop on Sociocultural Branding Research (Only Intro Conclusion).pdf Diamond 2009 Closing the Loop on Sociocultural Branding Research (Only Intro Conclusion).pdf
    • Fournier Alvarez 2012 Brands as relationship partners.pdf Fournier Alvarez 2012 Brands as relationship partners.pdf
    • Fournier 1998 Brand Relationships.pdf Fournier 1998 Brand Relationships.pdf
    • Fournier 2011 The uninvited brand.pdf Fournier 2011 The uninvited brand.pdf
    • Gensler 2013 Managing Brands in the Social Media Environment.pdf Gensler 2013 Managing Brands in the Social Media Environment.pdf
    • Holt 2003 How to Build an Iconic Brand.pdf Holt 2003 How to Build an Iconic Brand.pdf
    • Holt 2006 Cultural branding.pdf Holt 2006 Cultural branding.pdf
    • Holt 2009 Brands and Branding (White Paper).pdf Holt 2009 Brands and Branding (White Paper).pdf
    • Keller 1999 Brand-Report-Card.pdf Keller 1999 Brand-Report-Card.pdf
    • Keller 2009 Building brands in modern marketing world.pdf Keller 2009 Building brands in modern marketing world.pdf
    • Riley 2000 The Service Brand as Relationships Builder.pdf Riley 2000 The Service Brand as Relationships Builder.pdf
    • Schultz 2003 Lego corporate branding.pdf Schultz 2003 Lego corporate branding.pdf
    • Urde 2016 The brand core and its management over time.pdf Urde 2016 The brand core and its management over time.pdf
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