Course Lectures
Course Lectures
Guidelines for Santander Brand Strategy Presentation.pptx91.4KB
Santander - Aalto Brand case 17.4.2019.pdf3.9MB
Session 1 Lecture Slides Final.pptx13.7MB
Session 2 - April 17 Final.pptx53.5KB
Session 3 - April 24.pptx94MB
Session 4 - Cultural Branding.pptx5.8MB
Session 5 - Managing brands in a glocal world.pptx31.3MB
Session 7 - Branding in a Social-Digital World.pptx29.1MB
Session 8 - Concluding Discussion.pptx38.2MB